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Why these indie brokers don’t plan to ‘sell out’

CEO Mark McLaughlin has grown Pacific Union International from 17 offices to 41 offices and 2 billion to 14 billion in revenue in the eight years that he’s owned the company. Matt Beall, CEO of Hawaii Life, is another successful principal broker; with 228 brokers and agents and 13 offices spread across four islands, Beall […]

The dos and don’ts of advertising listings on Facebook

So you just got this shiny new listing, and you’re pumped to get it out to as many eyeballs as possible. Naturally, you think Facebook advertising immediately. But do you know if you’re doing it the right way? Let’s find out. The most common type of advertising I see real estate agents doing on Facebook […]

What is a buyer’s agent worth?

When Sally showed the home, wrote the offer and submitted it, she hadn’t noticed the listing agent was only offering 2 percent commission. She discovered the compensation when the buyers were ready to make an offer. She was expecting more and also owed a 40 percent referral. Sally reached out for advice. She wanted more […]

The Real Word: Office space and investing in Airbnb properties

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week’s topics: the pros and cons of brick-and-mortar office spaces and investing in Airbnb properties. Source: click here

10 productivity hacks that changed my life (and real estate business)

I obsess over systems and productivity in both my professional and personal worlds. At home, I’m striving to create the most efficient way to remind my kids to do their household tasks with the perfect “chore chart.” And I am always looking for opportunities to refine and improve my real estate team’s workflow. I recently […]

New e-signature competitor KeepSolid Sign nimbly inks deals

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. ‘KeepSolid Sign’ is an iOS app for digitally signing documents. Platforms: iOS; browser Ideal for: Agents or teams who are mobile heavy and not satisfied with common industry providers Top selling points Usability Interface design Status […]

How to make your real estate descriptions more powerful

Ever wondered how some real estate agents can craft property descriptions that hit home with buyers? How do they choose their words in a way that makes the ordinary sound enticing? It may not be as hard as you think. In fact, I’m going to share a simple secret. Those agents use words that toy […]

How to control problem agents before they wreck your brokerage

Out-of-control real estate agents come in many forms, but every brokerage has to contend with them at some point. Reminiscent of The Breakfast Club’s basket case, brains and princess, there’s the Hot Mess — the agent who isn’t organized and fails to communicate. Then you have the Know-It-All who has all the answers but for whatever reason […]

Industry professionals still top resource for mortgage shoppers

Housing consumers on the hunt for a new home and financing to pay for it are going online more and more to learn about properties for sale and the mortgage process. But “person-to-person engagement” still plays a key role. A new “Special Topic study” from Fannie Mae found that lenders and real estate agents — […]

Ryan Schneider of Capital One will take over Realogy as CEO

Former Capital One exec Ryan Schneider will replace Richard Smith as CEO of real estate giant Realogy, effective December 31, 2017, the company announced today. The industry power player that owns an array of major real estate brands has been focused on CEO succession planning to find a candidate to be Smith’s successor since the […]

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