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LoanDepot partners with AI tech to improve the mortgage process

LoanDepot has partnered with Ojo Labs, an artificial intelligence (AI) technology tool that cultivates and nurtures leads throughout the homebuying process, to bring detailed mortgage information and offer loan pre-qualification to consumers using the Ojo platform. “The modern consumer begins their home search journey online and often several months ahead of when they expect to buy,” […]

The new housing cycle: No cycle at all

In the old days, from the 19th century through the founding of the Fed in 1912, and modern times until about 2000, U.S. economic cycles were defined by the housing cycle. Big booms and busts they were, and if not quite predictable, certainly a recurrent pattern. Booms led to over-building, lenders with no losses became […]

HomeSmart tests ‘smart’ for-sale signs in select markets

HomeSmart real estate agents in select markets now have access to a new tool called SmartListing, a service that uses text messaging to share listing information and generate leads. When inputting listing information, the agent can generate a code and assign it to a property. Consumers standing in front of a property with a “SmartListing” […]

5 marketing tips today’s top real estate agents live by

Are your real estate marketing ideas having less impact than expected? Not to worry, bestselling author and marketing expert Seth Price is here to help you understand what works and what doesn’t in the world of modern marketing. Seth Price On a recent podcast with Pat Hiban, Price shared today’s top five real estate marketing […]

How to avoid losing control of a home inheritance

Trusts are nice if you receive money from one every month, but for some, they get complicated. If your client inherits real property through a trust, don’t panic; instead, review these steps to help your client obtain control of the home. Step 1: Who are the trustor, trustee and beneficiary? A trust is a legal […]

Crazy Sh*t In Real Estate: The haters gonna hate, hate, hate

Reposted with permission — show notes and credits here. Ever had a client who’s just the worst? Sue “Pinky” Benson has been there. Listen to the podcast as she regales Leigh Brown with the story of a client who just wouldn’t quit. The seller critiqued everything from Benson’s dress to her posture — she even […]

Investors take note: Atlanta and Houston offer rental opportunities

If you are a single-family home investor, it’s time to look away from coastal markets. Data released last week from Attom Data Solutions, identified the top 25 U.S. ZIP codes for buying single family rental homes in Q3 2017 based on rate of return and other factors. The top 25 list includes ZIP codes in […]

Why demand for luxury hotel residences is growing

Luxury real estate agents may have recognized the growing demand for hotel residences that offer turnkey, highly serviced, amenity-rich lifestyles. The increasing popularity of hotel residences give agents more choices when hunting for a condominium or lock-and-leave home for on-the-go clients, whether they’re looking for a first home, second corporate residence or vacation property. Hotel […]

Dominate your farm and amp your SEO with content marketing

Top producing real estate agents are increasingly turning to content marketing because they recognize its long-term effectiveness in improving their visibility, search engine ranking and lead flow. These agents build reputations as their farm’s leading expert. Prospects in their firm learn that they’re capable of providing more value than low-cost alternatives thanks to consistently publishing […]

Become an efficient digital brokerage in one fell swoop

Rasheedah Hancock received the request on a Saturday while running errands at Target. As director of administration and accounting for the 200-agent Chicago brokerage Conlon Christie’s International Real Estate, she’s used to helping agents usher transactions to close and ensuring they meet her firm’s standards and procedures. An agent needed to send earnest money receipts […]

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