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5 SEO strategies every real estate agent should use

The real estate industry is notorious for being highly competitive among real estate agents. There are often far more real estate professionals than people looking to purchase a home. Thus, the real estate market gets very congested, and it can be difficult for agents to stand out from the competition. But, there is a solution […]

Ylopo harnesses the full power of Facebook advertising to grow your business

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Ylopo is a comprehensive digital marketing platform with an emphasis on Facebook advertising. Platforms: Browser; mobile-optimized Ideal for: Agents, teams and brokers looking to leverage Facebook; tech-forward teams and agents Top selling points Use of Dynamic […]

Imprev gains new customers in Kansas City

Automated real estate marketing company Imprev is rolling out its services for another brokerage in the US. ReeceNichols Real Estate, a leading brokerage serving the Kansas City metropolitan area (which straddles the states of Missouri and Kansas) announced that all of its real estate agents will be able to use Imprev’s marketing automation services from […]

Video offer letter covering ‘Our House’ wins home bidding war in Berkeley

Bay Area teachers Natan and Elizabeth Kuchar’s final offer on a 1929 Berkeley property came down to a YouTube performance of popular folk song ‘Our House,’ according to a heartwarming post on tech-powered brokerage Redfin’s blog. The couple, who both work as teachers, found a house they liked in the Poets’ Corner section of Berkeley on […]

Inman selects Ambassadors for Connect San Francisco 2018

The Inman community is made up of the best and brightest in real estate. And connecting this diverse, enthusiastic group of real estate professionals is an important part of our mission. Together we change the industry for the better, lift one another up, and improve the consumer’s homebuying and selling experience. That’s a big part […]

Real estate daily market update: March 20, 2018

 We’ll add more market news briefs throughout the day. Check back to read the latest. Most recent market news Tuesday, March 20 MBA’s Commercial/Multifamily Mortgage Debt Outstanding, Q4, 2017 The level of commercial/multifamily mortgage debt outstanding at the end of 2017 was $3.18 trillion, $200.3 billion higher than at the end of 2016, or an […]

How an agent is selling the house from Tarantino’s ‘Pulp Fiction’

Kevin Dees Storytelling can be a powerful tool for marketing any property. But Kevin Dees, a Los Angeles real estate agent with The Agency, is lucky that his listing at 4145 Kraft Avenue in Studio City already comes with a great tale. The three-bed, two-bath, 1,700 square foot property was the home of Quentin Tarantino’s […]

ReferralExchange Real Estate Referral Service

Your referral business is bigger than you think. Create new referral income from leads outside of your preferred price point, property type or area with ReferralExchange. ReferralExchange is the premier agent-to-agent and consumer-direct referral network in the real estate industry. We match your clients with 3 top agents, manage the entire process, and pay you […]

How to turn your listing presentation into a listening consultation

Are you still doing a listing “presentation” where you use slides or do most of the talking? If you want to convert more listing appointments into signed listings, it’s time to shift from doing listing presentations to doing listening consultations. In a listing presentation, the focus is on you, your company and how a seller […]

19 blogs that real estate brokers should bookmark

Staying on top of real estate trends is crucial for brokerages working to keep their finger on the pulse of the industry. Real estate blogs remain one the industry’s most valuable sources of information, helping brokerages and their agents anticipate changes in the market and build productive habits. Every day, thousands of industry professionals contribute […]

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