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How realtor.com just got way better at lead conversion

Last week, News Corp., owner of realtor.com in the U.S. and the majority owner of REA Group in Australia, announced the $210 million acquisition of lead qualification service Opcity. Why it matters: With this acquisition, realtor.com dives deeper into the lead conversion funnel in a major way. Opcity features a referral fee business model where customers are worth 36x more […]

Don’t blame baby boomers for surging home prices: Trulia

Baby boomers aged 65 and older have no sway on the affordability of housing in major markets like San Francisco, Los Angeles, Miami or New York City, according to a new study by Trulia, published Thursday. The conclusion — that seniors face the same affordability issues and rising rental rates as younger city dwellers — runs […]

Affording a home mortgage hasn’t been this difficult since 2009

Across the U.S. today, homebuyers need to spend 17.5 percent of their monthly income on their mortgage payments, according to Zillow’s second-quarter affordability study for 35 of the country’s largest markets. The second quarter of 2018 saw mortgage affordability — the share of median household income needed to make median monthly mortgage payments on a median-priced home […]

Are Uber, Waze and Tesla getting into real estate? Not exactly…

Uber Real Estate announced the launch of Uber Real Estate services, touting promises such as “Uber-like execution” for the real estate industry. Source: click here

4 alternative housing finance structures that could work

A Congressional Budget Office report says that over the next 10 years it will cost Uncle Sam $19 billion to cover the cost of some $12 trillion in mortgage-backed securities Fannie Mae and Freddie Mac are expected to create. Source: click here

Returns on home-flipping fall to 4-year low

A shrinking market of distressed homes-for-sale and weakening buyer demand has pushed U.S. home flipping profits to their lowest level since 2014, according to a new report from Attom Data Solutions, a major property information firm. In the second quarter of 2018, the average gross return-on-investment (ROI) for flipped homes was 44.3 percent, marking a […]

The Real Word: Why real estate agents aren’t going anywhere

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they’ll discuss Brad Inman’s Aug. 27 op-ed, “Why real estate agents will be in business forever.” Source: click here

Inman Connect San Francisco: Agent Connect Video Recap

An in-depth series of sessions and panel discussions revealing how top producing agents got to where they are today. Get actionable takeaways that you can implement now on everything from growing your book of business, to lead conversion, to choosing the right brokerage. Source: click here

Inman Connect San Francisco: Teams Track Video Recap

Whether you are already part of team or looking to start, grow or join a team, this afternoon breakout track is for you. Take a look at the inner workings of some of the most successful real estate teams to see how they operate. Get tips on how to structure a team for success and […]

Inman Connect San Francisco: Broker Connect Video Recap

Gain an understanding of how you can best position your brokerage for success in an industry where the word “disruption” is heard every day and the only constant is change. Learn how best to communicate value to your teams, grow your business through innovative tactics, and move faster in 2018. Source: click here

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