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‘That other agent is cheaper’: 3 comebacks for discount services

With discount brokerages and iBuyers on the rise, Realtors are confronted with new challenges, including fierce competition with cheaper options. Here are three techniques to incorporate into your strategy when sellers bring up the topic of discount brokers. Source: click here

The winter open house checklist every agent needs

Once you’ve got all the basic details and planning taken care of, take time to start prepping for your winter open house a day or so in advance by doing these 10 things. Source: click here

Dear Marketing Mastermind: As prices soften, how can I make my listings stand out?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: creating an unforgettable client experience. Source: click here

Millennials’ unconventional credit habits may change scoring models

According to the latest study by data scientists at VantageScore Solutions, a scoring model still struggling to gain acceptance by the federal agency that regulates the two secondary mortgage giants Fannie Mae and Freddie Mac, millennials have similar income and asset levels as most homebuyers. Source: click here

Trelora founder resigns as CEO

Joshua Hunt, the founder of the flat-fee Denver-based brokerage Trelora, has announced he is resigning from his role as CEO of the company. Source: click here

US homeless population spikes dramatically under Zillow estimate

The homeless population in America last year stood at 661,000 men and women, according to an analysis by Zillow released Tuesday that casts doubt on official U.S. Department of Housing and Urban Development estimates that previously put the number at more than 100,000 fewer people living on the streets. In 2017, the Department of Housing […]

NAR restructures, launches emerging tech team

The trade group, which has more than 1.3 million members, says staffing changes to its advocacy, marketing communications, member experience and technology groups will also bolster its lobbying efforts and better communication to its members. Source: click here

Connect the Speakers: Trista Curzydlo on how to stay out of legal trouble as a real estate agent

Trista Curzydlo has depth of experience when it comes to real estate law as a former legal counsel for the Wichita Area Association of REALTORS, in addition to directing government affairs for the entity. She started teaching classes in that role and now hosts educational sessions all over the country, covering everything from regulatory agencies and […]

NAR and Upstream get a divorce

Upstream and the National Association of Realtors (NAR) are ending their relationship. NAR, which spent millions in supporting the development of the data management platform for the real estate industry, had previously served as Upstream’s technology development vendor through its wholly owned subsidiary Realtors Property Resource (RPR). Source: click here

And the next Zillow Offers market is …

Zillow Offers, the real estate technology giant’s direct-to-consumer homebuying and selling program — also known as an “iBuyer” — is coming to Riverside, California, in early 2019. The southern California City, about 50 miles west of Los Angeles, will be the program’s eighth market when it launches. Jeremy Wacksman “Zillow Offers launched in April, and […]

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