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Swanepoel Trends Report helping brokerages navigate rapid real estate industry change

The real estate industry is undergoing immense change. All industry professionals see it and feel it, from the meteoric rise of Compass and eXp Realty to the proliferation of the iBuyer business model to the changing brokerage and agent consumer value proposition. Now in its 14th year, and this time published for the first time […]

Why the “new” homebuyer needs a new brokerage

In case you missed it, the way homebuyers approach house hunting has changed significantly in recent years. They tend to do a lot of the upfront research on prospective neighborhoods and school districts before ever contacting a real estate agent. As a result, the industry has had to become more agile to meet their needs. […]

5 creative ways to thank your clients at the end of the year

The holiday season is traditionally a time for connecting with friends, family, and coworkers and showing appreciation. The end of the year is also the perfect time to reach out to clients. Whether you did business with a customer in January or November, now is your chance to convey how much you enjoyed working with […]

Working with partners to develop and implement your Facebook strategy

DIY is great when it comes to kitchen hacks and knitting, but when it comes to business you want expertise- not experimentation. Social media and the internet have been around for a while, but brokerages are only recently beginning to realize how essential a robust Facebook or Instagram strategy can be for their business. The […]

A new email scam is targeting NAR members

The message invites people to contribute to a GoFundMe page, however, according to NAR, the campaign is bogus. Source: click here

The hottest housing market in the country is in an unlikely place

The month’s hottest housing market is not in San Francisco or Seattle — but rather in Midland, Texas. In November, the industrial West Texas city had some of the fastest-selling and most in-demand homes in the country, according to Realtor.com’s latest market index report. On average, residential properties in the one-time home of former president […]

The best content marketing ideas for your growing business

Great content not only pushes your services — it entertains and inspires. So what kind of content can you use to best showcase your business, and how can you make the best of it? Here are a few ideas. Source: click here

Murdered sales rep’s family starts GoFundMe

The sister and brother-in-law of a builder sales rep shot to death outside a model home have started an online crowdfunding campaign to help support his wife and young daughters. A week ago, Maryland police found 33-year-old Steven Bernard Wilson, a sales rep with Ryan Homes, dead outside a model home in the 7500 block of […]

Not another holiday card: 5 fun ways to market this season

Stand out this holiday season with these out-of-the-box marketing hacks. You’ll have people lined up to join your client list. Source: click here

Still arguing over inspection repairs? Repair Pricer might be the answer

The back and forth over how to handle inspection issues has cost agents a lot over the decades. Repair Pricer is a web-based service that translates inspection reports into actual cost estimates. Source: click here

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