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Refreshed and nurture-savvy, Market Leader’s CRM deserves your attention

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Market Leader is a CRM and marketing software for agents and teams. Platforms: Browser, mobile app Ideal for: All agents and teams Top selling points: Built-in website creator/management Emphasis on contact management Group-specific outreach campaigns Lead […]

The top 4 tips to improve your negotiation skills

In today’s luxury real estate market, strong negotiation skills are an asset—you might even say they’re non-negotiable. While the current market presents opportunities for both buyers and sellers, it’s still up to agents to help all stakeholders meet in the middle, including arranging mutually beneficial agreements with their peers on the other side of the […]

Buy and build with Welcome Homes’ online new construction platform

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Welcome Homes is tech-forward home developer with a 3D rendering solution for home selection and transaction facilitation. Platforms: Browser, mobile responsive Ideal for: Buyer agents, agents who specialize in new construction Top selling points: Simple, consumer-app […]

Managing buyer expectations in a seller’s market

I began my real estate career in 2000. And if you had told me then about the luxury market we have today, I wouldn’t have believed you. But now, 21 years later, we’re in a situation unlike anything we’ve seen. To call it rapid would be an understatement. Demand continuously surpasses supply, with listings lasting […]

MailMatic wants to be in your 2021 marketing plans

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. MailMatic is a direct mail service for real estate agents. Platforms: Browser Ideal for: All agents and teams Top selling points: Longstanding direct mail company Different collateral every month High-touch personal service Flexible mailing list demographics […]

Inman Tech Review: JetClosing is fueling mobile adoption of digital title and escrow

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. JetClosing is a mobile-first title and escrow app. Platforms: iOS, Android, browser Ideal for: Homebuyers and all agents Top selling points: JetScore closing probability meter Intuitive understanding of deal flow Fast, transparent user experience Delineation of […]

Meet the new urban buyer

New Yorkers have a knack for spotting trends—and so do luxury real estate agents. When I am asked by my clients and colleagues if I’ve noticed a new category of buyers emerging in today’s unprecedented urban market, I am happy to tell them that there is. This category isn’t a demographic. The new urban buyer […]

Versatile online marketing solution HighNote brings it all together

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. HighNote is an online marketing presentation software for real estate agents. Platforms: Browser, mobile-responsive Ideal for: All tech-forward agents, teams and brokerages Top selling points: All marketing material in one place. Highly flexible/versatile use cases. Frictionless […]

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