What happened in the real estate industry this week was preceded by a long drum roll, delivered to the beat of massive funding rounds for direct homebuyers, disrupted music and transportation industries, the infiltration of convenience into every aspect of our lives, and the undeniable focus on that precious lead: the homeseller. The sound of the snare finally broke Monday with a major announcement from real estate’s most powerful consumer brand — Zillow. With a program called Zillow Instant Offers that positioned the company right next to the transaction, the real estate giant could be seen raising its hands to start a new score. The news What is it? Zillow’s test program called Zillow Instant Offers allows prospective homesellers to receive all-cash offers from a hand-selected group of 15 large private investors along with a side-by-side comparative market analysis (CMA) from a local Zillow Premier Agent. The ‘why’ Zillow says it is responding to a consumer …
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