Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

Behind the sale: Wayne Gretzky’s $6 million Los Angeles estate

02/20/2017

Download PDF

Some real estate professionals have deemed 2017 as “the year of the luxury real estate,” and that certainly is true for Engel and Völkers USA agent Nicole Van Parys, who recently served as the listing agent for hockey great Wayne Gretzky’s expansive Los Angeles estate.

The home, which was built in 2008, sits in the lavish and exclusive Sherwood Country Club and features the kind of design one would see in luxurious boutique hotels — pristine French oak flooring, exquisite crown molding and fanciful wallpapers.

Van Parys, who has a longstanding relationship with the family, said Mrs. Gretzky’s design prowess is what sealed the deal for Trixy Castro Weiss, a London-based executive who fell in love with the design.

“Mrs. Gretzky is a genius in marketing herself, and she’s also a genius in designing amazing spaces,” she said. “It looks like you’re walking into a Ralph Lauren showcase house.”

“She [the buyer] liked that it felt like a little London boutique hotel. The Gretzkys design their homes like boutique hotels,” Van Parys added.

The estate took a year to sell, and Van Parys said she and her partner, Gary Nesen, had to focus on impeccable photos, videos and other marketing materials to sell the home because they couldn’t use Gretzky’s name.

“The homes are so gorgeous; they’re almost like museums,” she said.

“They use the best designers, they use the best furniture, and their chandeliers are pieces of art. They have a very eclectic, gorgeous taste.”

“So, to market their property, you need an amazing photographer; you need video that is superior and a drone aerial shots because their homes are like compounds,” Van Parys said.

“We really can’t promote the Gretzky name and we can’t put on any marketing materials that it’s his property, so we really just had to show how beautiful [the home] is and put it out into the world, and use Engel and Völkers’ network.”

Van Parys says the key to selling luxury homes is respect and persistence.

“Respect is a very big point in presenting luxury homes,” she said.

“The buyers are very smart people; they’re very accomplished, and they like to work with equally accomplished brokers.”

Email Marian McPherson

Source: click here

Read More

INSPIRED, INTELLIGENT, INSIGHTFULL

STAY INFORMED WITH TIMELY AND INTERESTING ARTICLES FROM OUR BLOG, MISSION CHRONICLE. OUR ASPIRATION IS TO PROVIDE REALTORS AND OTHER REAL ESTATE INDUSTRY PROFESSIONALS WITH EXCEPTIONAL RESOURCES AND SHARE OUR KNOWLEDGE TO PROPEL YOU TO YOUR GOALS.

  • Looking for a simple solution to social media? Try PropertySimple

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Furnished or unfurnished? 3 agents weigh in

    When putting a property on the market, a seller has a variety of options: list the home fully furnis...

  • Want video landing pages in a snap? Real Estate Shows might be for you

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Renovation-averse buyer? We have tips for that

    Luxury real estate buyers lead increasingly complex lives, so it’s no surprise that many are optin...

  • Openhouse Live makes Matterport tours a group event

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Rethinking home: How buyers are reprioritizing amenities

    Among all the shifts that have happened this year, the fact that businesses rely on a distributed wo...

  • Not good at arranging throw pillows? Good thing there’s Stagerie

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • The Instagram playbook: how to make your listings stand out in the age of visuals

    When today’s emerging affluent consumer wants to curate a gallery of their lives through video and...

  • PureAgent CRM reduces automation dependency, ups ante on live tours

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • ‘How I built my team’

    Sometimes, providing the highest quality of service to real estate clients requires a collective eff...

September 2020
Mon Tue Wed Thu Fri Sat Sun
 123456
78910111213
14151617181920
21222324252627
282930  

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3

    Vote

    Loading ... Loading ...