Here are four ways to frame a conversation about homebuying with clients who are on the fence on whether they should act now or later. Source: click here
This is a true story. Armed with hours of HGTV and a screwdriver, a homeowner named Gina set out to fix and flip real estate. But she soon discovered what any savvy investor knows: it takes more than 60 minutes minus commercials to successfully renovate and sell property for profit. So Gina turned to a […]
Every real estate agent thinks about how to brand themselves to stand out from the competition. When it comes to teams, team leaders have to work to balance their own brand with the brands of their team members, including making sure the members of their team feel seen and recognized. For Barak Sky, leader of […]
In today’s luxury real estate landscape, providing service to local clients takes a global perspective. For Robin and Jeremy Stein of The Stein Team, Sotheby’s International Realty — Downtown Manhattan Brokerage, this meant responding to the reality that even if their clients were based in New York, they were interested in properties around the world. […]
Every agent’s book of business is going to vary. Your “pie” of lead sources might look something like this: 50% referral business, 30% online leads, 20% open houses. Some years referral business will boom and in others, it will inevitably slow down. Being prepared for this variation and diversifying your lead sources is critical for […]
Retargeting: What is it and what does it mean for your firm? At this point, we’ve probably all experienced retargeting. Let’s say you just spent an hour browsing grills online and decide last-minute that the expensive new infrared gas grill you’d been eyeing can wait for another day. But then that same grill pops up […]
In the competitive real estate arena, customer experience is key to an agent’s success, whether that agent is helping with a purchase, sale or both. Customers have high expectations regarding the level of support provided by their agents — as they should. Buying and selling homes are some of the most impactful transactions a person […]
A Corcoran spokesperson tells Inman that “three emails containing inaccurate and misleading Corcoran information were distributed within Corcoran.” Source: click here
The bizarre domes that Kanye West constructed on his Calabasas property were razed Friday after failing to meet building regulations. This summer, the star rapper began building a set of four Star Wars-inspired structures on the 300-acre property that he and Kim Kardashian call home. But the Los Angeles County Department of Public Works got […]
As iBuyer platforms like Zillow Offers, Opendoor and Offerpad continue to scoop up more market share, another Better Homes and Gardens Real Estate (BHGRE) franchise is looking to bring its consumers full transparency with an iBuyer comparison tool. Based in Dallas, BHGRE Winans last week launched the Flex Move program, a white-labeled version of the […]
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