Lack of inventory, both affordable and overall, remains an issue for California homebuyers, and price continues to climb in response. For the second straight month, median home price grew above $500,000 while California home sales dropped annually, according to the California Association of Realtors’ (CAR) statewide report. Sales of single-family detached properties dropped by 3.2 percent year-over-year. The […]
Last week, I provided thoughts on why some Realtors believe that their dues are in essence a forced “tax” on real estate professionals either because their MLS requires Realtor membership or because their broker requires it as a result of the National Association of Realtor’s broker-centric dues billing policy. The many thoughtful comments to that […]
I tell clients that I’m much more comfortable predicting the past than the future. But there’s one financial spot in which you can do both! Freddie Mac in 1971 began a mortgage-rate survey upon which we all rely for historical reference. No other survey goes back so far, and the media report Freddie’s findings religiously […]
Many real estate agents get flustered when thinking about digital advertising. They throw money at solutions without thinking strategically. But Adwerx makes it simple — start with a clear objective. This webinar reviews the three key audience objectives for real estate agents: People you know People you want to know People who know you Learn how […]
You knew the list price was high. The buyers came but didn’t make any offers. You know that it’s time for a price reduction. Did you take the necessary steps in advance to ensure you’d get a good reduction? Or even get one at all? If you’ve always been playing defense in the game of […]
The “full-service” broker-centric real estate model will soon exit the “maturity” segment of its product life cycle and signal the beginning of a 20-year decline. We’ll explore how disruptive technologies triggered the broker-centric life cycle stages and the alternative business model that will replace the established one. Less than two years ago most brokers were […]
In this monthly column, a member of Miami’s Master Brokers Forum will examine and resolve potential differences that may arise between real estate professionals in the field. This month’s edition is written by Master Broker Ralph De Martino, broker-president of Ocean International Realty and former president of the Miami Association of Realtors. The situation: An […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. We are now officially in the third quarter of 2016. Yikes. How are sales looking? Goals being reached? Could some of the cool technology I covered this month help you get the year back on track? […]
In marketing, you go where your audience is. And on the internet, there’s a good chance your audience is part of the 1.5 billion strong Facebook user pool. Just sold and just listed Facebook ads have huge potential, but nobody said stealing scrollers’ attention from baby photos and taco emojis would ever be easy. The marketing […]
Imagine a homebuyer is scheduled to close on the perfect home, but then a sex offender moves in nearby or an adjacent property is registered as a former drug lab. She might not discover these changes until she’s already bought the property, potentially resulting in buyer’s remorse. Homefacts.com is the latest website to offer a way […]
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