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Trulia throws down ad campaign with mad skills — featuring, wait, MC Hammer?

Trulia’s new marketing campaign, “Hammerfy Your Home,” is a way for buyers, renters and window shoppers to let loose during the homebuying and selling processes — or partake in some retro hip-hop jamming just for funsies. Consumers can visit the campaign’s well-illustrated and easy-to-use microsite and answer six simple questions — hard questions like your […]

Bank of America’s online loan navigator brings applicants out of the dark

Whether it’s for a phone call about a job offer, the doctor’s update on a medical condition or the news deciding the fate of your dream house, waiting is the most despised stage of any major life event. Bank of America’s latest approach to combine “high-touch” and “high-tech” for a better consumer experience at least allays […]

Backyard body unearths home’s bloody past — and a disclosure lawsuit

A home sale completed 16 years ago has yet to rest in peace as details of the property’s grisly history bubble to the surface. A couple in Monterey, California, have filed a lawsuit to find relief from a situation giving them nightmares, and a home they’re afraid will never sell again. The problem came to light […]

Podcast ‘Office Hours with Spencer Rascoff’ debuts with Dick Costolo

If you are one of those real estate agents who thinks big picture and looks for inspiration in any media possible, such as books, podcasts, blogs, Hallmark cards and quotes, consider adding “Office Hours with Spencer Rascoff” to your playlist. Yes, that’s Spencer Rascoff, CEO of Zillow Group, author of a New York Times best-seller […]

Crisis lingers in this year’s State of the Nation’s Housing report

The Joint Center for Housing Studies of Havard University released its 2016 The State of the Nation’s Housing report that delves into a number of important housing issues, namely the lack of affordable housing, income inequality, concentrated poverty and the continuing decline in homeownership rates. According to the report, new home sales are strengthening with […]

Brickell approves Borges’ artfully designed Megacenter off I-95

A new development in Brickell neighborhood will serve more purpose than its intended mixed-use real estate plan offers. The new Borges & Associates-designed Megacenter will also act as a massive art space to drivers on I-95. “I’ve always been fascinated with this idea of freeway architecture,” said Reinaldo Borges, principle and CEO of Borges & […]

Rob Hahn: The path forward for the Realtor association

Can we be honest for a moment? The Realtor association is dying. I don’t think it’s quite dead yet, but it’s on its deathbed with intensive care unit doctors hovering nearby. You can’t see that it’s dying because the numbers appear steady: 1.15 million Realtor members (and growing!), $160 million in dues revenues and tens of […]

Zero net energy home unveiled in East Bay

San Francisco is known for its eco-friendly infrastructure, but there’s always room for improvement. PulteGroup recently completed building a new zero net energy home in San Francisco’s East Bay. The prototype is a sign of support California’s goals for complete zero net energy construction in the residential sphere by 2020. Located in Brentwood, the green prototype is designed […]

4 essentials on your closing checklist that prevent an FSBO nightmare

On June 1, Tamara Holloway’s homebuying fairy tale turned into a cautionary tale when she discovered that the seller of her new home in Nashville hadn’t moved out and had no plans of doing so. In an interview with WDTN, the seller, Justin McCrory, said: “The transaction went through, and they’re getting a good clean […]

Home inventory is shrinking, but where does it really matter?

The stock of available homes throughout the nation has taken a dip over the past four years, but that doesn’t mean prices are hiking in all markets, according to Trulia. The website’s Inventory and Price Watch report offers insight into localized inventory levels and affordability broken down by sectors: starter homes, trade-up homes and premium homes — […]

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