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Keeping It Real: Marketing tips that can future-proof your business

On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer discusses how to market and ensure the longevity of your business from content creation to targeting to door-knocking. Source: click here

Redfin CEO: Amazon-Realogy partnership not a ‘serious move into the real estate market’

Glenn Kelman suggested in the earnings call Thursday that few people turn to Amazon for “soft services.” He also revealed that he’d like to be able to sell 10 percent of the homes listed with Redfin to unrepresented buyers Source: click here

Coastal cities and Sun Belt metros are building homes wrong

Zoning changes in Houston, Atlanta and elsewhere would allow “missing middle” housing, according to a new Apartment List study. Source: click here

Redfin experiences ‘turning point,’ beats expectations with $197.8M in revenue

CEO Glenn Kelman said Thursday that Redfin’s various ventures that touch on iBuying, mortgage and title services are entering a “more aggressive phase of market expansion.” Source: click here

RE/MAX reports $71.4M in revenue, net income of $8.6M in Q2

The franchisor’s revenue in the second quarter was boosted by Motto Mortgage franchise sales and international growth, according to RE/MAX executives. Source: click here

Opendoor will now make cash offers on behalf of buyers

As part of a new homebuyer service, the iBuyer is also offering buyers access to its homes before putting them on the market. Source: click here

48 companies sued for denying tenants with criminal records

Florida’s state Realtor association is warning its more than 187,000 members against blanket policies that deny housing to tenants with criminal records. Source: click here

Bruce Willis slashes price on New York estate that includes 4 homes

The “Die Hard” star slashed the price of his Bedford home to $9.39 million from the original $12.95 million asking price. Source: click here

HUD proposes change that would make proving housing discrimination more difficult

The proposed changes to the “disparate impact” rule come at a time when the gap between black and white homeowners is growing, according to a Redfin study. Source: click here

More existing homes will come equipped with smart tech: Study

Eighty percent of new homebuyers opted for smart home upgrades, according to a new study by Harvard researchers. Source: click here

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