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KW president reveals Google partnership, shares early iBuyer findings

Long the frontman for the company’s technology development, Josh Team stepped into a new role this year as president of Keller Williams, answering directly to CEO Gary Keller. Source: click here

Zillow’s mortgage ambitions ramp up with office opening

Zillow cut the ribbon on its Zillow Home Loans office today, in Overland Park, Kansas. The headquarters will serve as the main hub for its nascent mortgage program, which was launched in the wake of last year’s acquisition of the Overland Park-based Mortgage Lenders of America. Source: click here

Amazon will match employee affordable housing donations

Amazon this month became the latest in a string of high-profile tech companies to pledge new support for affordable housing, promising to donate money to several nonprofits and to match employees’ contributions to a variety of affordable housing projects. The online retailer announced its housing plans last week in a statement, saying that it had […]

Save and send text templates with TapText

Industry CRMs heavily integrate text-marketing these days, and apps like TapText are emerging to help make texting proactive instead of reactive. Source: click here

Google’s big Bay Area housing investment won’t be enough

One day after Google announced that it would invest $ 1 billion on housing in California’s Bay Area, economists praised the move but expressed skepticism that it will actually solve the region’s crisis-level affordability issues. Danielle Hale Realtor.com Chief Economist Danielle Hale had some praise for the tech giant’s plans, describing them as a “laudable […]

‘We haven’t seen much movement’: KW president on early iBuyer results

Long the frontman for the company’s technology development, Josh Team stepped into a new role this year as president of Keller Williams, answering directly to CEO Gary Keller. Source: click here

How to use direct mail to find off-market homes

The ability to find off-market homes is truly invaluable. As an agent, you’ll be able to win listings without worrying about competition and show buyers homes they can’t find anywhere else. Find out how Gary Boomershine uses the six M’s of direct mail marketing for the win. Source: click here

Remember manifestos? Here’s why it’s time to bring them back

You often hear real estate professionals drone on and on about customer service. Here’s the problem with that: There’s no record of it. Talk is cheap. Backing up that talk with the printed word, available for the world to see, is critical for success. Enter the manifesto. Source: click here

Why it’s time to pull back the curtain on commission

The value buyers get from their real estate agent is under greater scrutiny than ever. Now more than ever, buyer’s agents need to prove their worth. Source: click here

5 things every agent must do to reach the next level

Getting through the first year, joining the million dollar club, growing a team — regardless of the goal, every real estate agent wants to know how to get to the next level at some point in their career. We spoke to experts on lead gen, social media, content marketing and leadership to find out what […]

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