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Low-fee brokerage REX set to expand into 4 new metro markets

REX, a well-funded brokerage out to bypass the MLS, announced on Wednesday expansions into the Boston, Chicago, Phoenix and Washington, D.C., metro areas. Source: click here

Home featured in steamy real estate video sells for cool $1.2M

The agent who made a steamy real estate video to accompany a listing was doing something right. A 23-year-old buyer who saw the video online ended up buying the house for $1.72 million Australian dollars, or about $1.21 million. Sam Nader, a real estate agent who works for Sydney-based LJ Hooker Bankstown, created a promo video […]

Compass fixes error showing private agent remarks on some listings

Other listing data intended for Realtors’ eyes only appeared publicly on several listings viewed by Inman last week on Compass’ mobile app and desktop website. Among them: detailed showing instructions, contact information for vendors and property disclosures (e.g. notices that property taxes are unknown or floors are slanted). Source: click here

Why eXp’s top tech exec joined flat-fee rival Redefy

Scott Petronis, the newly appointed chief product and technology officer at discount brokerage Redefy, believes the consumer is getting overshadowed in the real estate industry. Finding a company that he believes has a greater focus on the consumer is a big reason that Petronis left his role as chief technology officer at eXp Realty. Source: […]

5 tips for taking your up-and-coming listing from ‘for sale’ to ‘sold’

As the listing agent of a property in an up-and-coming neighborhood, you have so much opportunity to capitalize on a trending location. Here are five tips for moving your listing by tapping into what the buyer is looking for. Source: click here

Do your clients tell their friends about you?

Ideally, your clients should think of you in the same way they think of their regular service providers like their hair stylists, accountants and dentists. Everyone needs a great agent. Here’s what you need to do to shift that mindset in your clients. Source: click here

4 fears agents need to embrace to truly connect with their audience

Creating truly great content requires something we often try to avoid at all costs: vulnerability. Here’s how to embrace that vulnerability and get over your fears to connect with people on a deeper level through your content. Source: click here

HomeBinder digitizes traditional home maintenance records

The HomeBinder Home Management software system is a digital three-ring binder that organizes all your important records, room by room. But it’s far more systematic and comprehensive than traditional record keeping systems. It’s available for use to agents and allied professionals as a client gift that keeps on giving every day the buyer owns the […]

Is Compass a tech company or a traditional brokerage?

Reposted with permission from Mike DelPrete. The first part of this series took a detailed look at Compass’ growth strategies, fueled by over $1.1 billion in venture capital. The company often refers to itself as a tech company and a tech-enabled brokerage, which is part of the lure of the Compass vision — and the […]

Berkshire Hathaway HomeServices teams up with Adwerx for online marketing

Berkshire Hathaway HomeServices announced Tuesday that it has teamed up with Adwerx for a program that will create internet ads targeting people who visit agent websites. Source: click here

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