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50+ content marketing ideas that’ll reel in buyers

We spend all day answering questions from clients. Turn those queries into your next blog post, YouTube video or Facebook Live segment. Here are more than 50 ideas for content related to buyers to help them get off the sidelines and become homeowners. Source: click here

Home profit margins soften nationwide

Selling a home lately hasn’t been as big of a financial boon as it once was, according to the Q1 2019 U.S. Home Sales Report from Attom Data Solutions, released today. Homeowners who sold their home in Q1 2019 experienced an average price gain of $57,500 since purchase — a $2,500 quarter-over-quarter decline from Q4 2018 and […]

How Vancouver college kids live in mansions on the cheap

With some of the most expensive real estate in Canada, Vancouver has what may feel like a contradictory phenomenon: college kids living in luxury mansions for as little as $1,000 a month. The Shaughnessy area, which is close to the University of British Columbia and has an average home sales price of $1.8 million Canadian […]

The money question for Compass

Compass has a stable of newly acquired brokerages. It owns Contractually. And it has hundreds of software engineers on staff. But does the company know where it’s all headed? “We’re not yet at a stage where I have a very clear monetization strategy because we haven’t really talked about it,” Compass chief operating officer Maëlle Gavet said […]

Houzz app now lets you test new floors in augmented reality

Whether they be new buyers, upcoming sellers or homeowners planning to stay put for a while, when it comes to considering re-doing their floors, it can often be tough for them to visualize just what the project will look like. The online home furniture and furnishing marketplace Houzz thinks it has a solution: its two-year-old, free app View […]

Luxury sellers: Get ready to wait

The highest-end properties that were sold last year spent an average 506 days on market, about a year and a half, according to Concierge Auctions. Source: click here

War of the rankings: T3 Sixty hits Real Trends with cease-and-desist

It’s been nearly a month since two real estate consulting and data firms — Real Trends and T3 Sixty — each released their own rankings of the top brokerages in the U.S. But the battle between them is showing no signs of letting up. Steve Murray, president and editor of Real Trends | Credit: Real […]

Total Expert wants to let banks, lenders track people’s lives

Total Expert, a company that specializes in marketing software for the banking industry, announced a new tool today that will let users draw on data to create custom marketing campaigns for individuals throughout their lives and as they reach a stage of considering homeownership. Journey Creator, as the tool is called, is designed to let […]

Fresh design ideas for staging a home in spring

Whether you are showing a seasonal rental or staging a new listing, bringing the freshness of spring to your listing’s design is a sure way to create excitement. We reached out to Interior Marketing Group (IMG) Founder and CEO Cheryl Eisen and Co-Staging Director Christina Slater for some advice on perking up home interiors for […]

How to find your niche market as an agent

Today’s up-and-coming homebuying generations, from the Millennials to Gen Z, are all about personalized service. It’s no secret; they expect it at every turn, and that includes their real estate transactions.   This expectation has led to the rise of niche marketing, a strategy that relies on low-budget techniques like word-of-mouth marketing, referrals, and deliberately–placed ads. It […]

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