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New-home sales dropped 6.9% in January

Sales of new, single-family homes dropped 6.9 percent from December to January and were down 4.1 percent year-over-year to a seasonally adjusted rate of 607,000, according to the latest data from the U.S. Census Bureau and Housing and Urban Development. “Although existing home buyers are capitalizing on the recent decline in mortgage rates, it didn’t spark buyer […]

Offerpad scores new funding as iBuyer competition heats up

Online homebuying startup Offerpad just closed a Series C funding round, bringing its total money raised to $975 million. The latest funding round, which includes equity from a new investors along with a debt facility line from Citibank, follows on the heels of a $150 million round raised in May 2018. Offerpad declined to identify […]

WATCH: R u messaging ur clients? How texting has evolved

See how texting has evolved with advances in geotagging and smart-sign technology, and learn how to get the most out of your messages to clients. Source: click here

WATCH: Using data to drive associations forward

Associations across the country are using data to help their organizations in different ways. Get an inside perspective on what this looks like. Source: click here

Disconnect: Industry leaders set to define real estate’s future

We are all anxious about the future. How long will the economy hold? What is the housing market’s next move? Who will own and control our data? Who will be at the center of the transaction? Which companies will power the next wave of change? Will technology eliminate vital real estate jobs? Will labor laws […]

Stop worrying already — tech is NOT going to replace you

Until the technology exists to replace human ingenuity and empathy, agents need to stop obsessing over what they think will replace them. Leverage technology to increase your efficiency, communicate better with your clients, help you cover a larger prospect area and convert more inquiries into clients. Source: click here

WATCH: Kiss real estate — as we know it — goodbye

We are on a new path of exciting innovations and opportunity, with real estate agents and brokers at the forefront. Our industry is ready for those who are eager to uncross their arms and embrace these advancements — what side of change do you want to be on? Source: click here

Why your ‘999’ price strategy is only fooling you

Most online search portals restrict price searches to fixed numbers. This brings up an important question: Should agents list a home at $499,900 or $500,000? Should we price the home at $999,900 or $1 million? Source: click here

Still wondering why service trumps tech? Ask Blockbuster

You can’t be full of yourself, provide poor service, a poor environment and “charge late fees” when customers expect to be delighted. Ours is a service industry where hubris has no place, and we ought to focus on the end user. Don’t believe us? You might end up like Blockbuster. Source: click here

A simple checklist sellers should use before every showing

Spend some time making sure sellers understand that a successful and quick sale depends on them staying in front of showings so the home really shines. Here are a few ways to make sure your sellers are putting their best house forward. Source: click here

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