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Agents need to consider their vendors’ data protections

As agents move their work online and market themselves as digital service providers, they need to consider what happens to the data they share. Source: click here

8 steps for crafting a solid real estate marketing plan

As a real estate agent, how you sell yourself often directly translates into how many homes you sell. Here are ICNY speakers’ top tips on how agents can upgrade their marketing game. Source: click here

Inman Connect New York: Ambassador Video Recap

Inman Connect New York is a week-long event bringing together more than 4,000 top-producing agents and brokers, CEOs of leading real estate franchises, MLS and association leaders, tech entrepreneurs and marketing executives, to network, make deals and explore the newest technology. It’s where the industry comes to learn about, embrace and leverage the change that […]

Opendoor’s ‘nightmare’: KW agents backed by their own iBuyer

In a presentation at Inman Connect, real estate consultant Mike DelPrete said Opendoor’s “nightmare scenario” is 160,000 Keller Williams agents “in people’s living rooms and kitchens waving around an iBuyer brochure and saying, ‘We do that, too.’” Source: click here

The key to building a personal brand from scratch

These days, it can be hard to build a consistent brand whether you’re a large corporation or a single broker, as we’ve seen from companies struggling to offer coherent messages of social and political activism. A panel of experts tackled strategies at Inman Connect New York 2019 on Thursday. Source: click here

How to explain home equity lines of credit to buyers

Agents have to be prepared to answer complicated questions about home equity lines of credit. In this post, we’ll simplify the subject so you can provide a clear, concise explanation that buyers will understand. Source: click here

Consumers want an Amazon-like experience when closing

Consumers who are used to being able to buy things with a single click want a similar experience when purchasing real estate — and they’re pushing the industry to innovate in complex areas that have long resisted disruption. Source: click here

BlackRock raises stake in RE/MAX

BlackRock lifted its stake in RE/MAX Holdings by 5.2 percent in the third quarter, elevating its total ownership of the real estate franchisor to 15.2 percent. Source: click here

In Pictures: Inman Connect New York, Day 5

Inman Connect New York is a week-long event bringing together more than 4,000 top-producing agents and brokers, CEOs of leading real estate franchises, MLS and association leaders, tech entrepreneurs and marketing executives, to network, make deals and explore the newest technology. It’s where the industry comes to learn about, embrace and leverage the change that […]

Zillow is showing its own listings first for some users

Real estate search giant Zillow has become the owner of hundreds of homes in the last year through its Zillow Offers service, in which the company buys properties directly from consumers for all-cash in select cities through its namesake website, and re-sells them on the open market. Now the company confirms that it is running tests […]

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