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Take a look at Amazon HQ2’s new neighborhood, National Landing

Currently, National Landing, which is nestled between Crystal City, Potomac Yard and Pentagon City, has more than 17 million square feet of existing office space, 24,000 affordable housing units within two miles of the future HQ2 building and more than 150 acres of developable land. Source: click here

The California Association of Realtors is raising money for members impacted by wildfires

The California Association of Realtors is collecting donations that it plans to distribute to members who have lost their homes or other property in the state’s ongoing wildfires. Money from C.A.R.’s Disaster Relief Fund is available to Realtors, C.A.R. members, and their staff who have “incurred substantial losses due to wildfires.” The funds are paid […]

Houston, Compass has landed

Although Compass has yet to choose a location for its flagship Houston office (it’s between The Galleria, River Oaks and Upper Kirby), homebuyers are now able to browse more than 43,000 Houston listings on Compass’ site. Source: click here

Redfin introduces all-digital home closings

Jason Bateman, head of Redfin Mortgage, told Inman the company anticipates that 10 percent of its November closings will ultimately be all-digital, with that number growing as more customers learn of the option. Source: click here

Agent fired after mocking Andrew Gillum supporters in viral video

A South Florida agent was abruptly canned from her position at United Realty Monday after footage of the woman shouting down elderly black supporters of gubernatorial candidate Andrew Gillum went viral over the weekend. In the footage, agent Liliana Albarino-Olinick can be seen during a protest against Broward County Supervisor Of Elections Brenda Snipes mocking […]

Don’t let shiny objects distract you from your value prop

Can you define your value proposition quickly and effectively, in language your non-real-estate-trained client can understand? If not, you should work on that. Source: click here

Bathroom trends: Tubs are out, new faucets are in

Move aside millennials — baby boomers are the leading the way in what’s hot and what’s not in the 2018 Bathroom Trends Report from home furnishings marketplace Houzz, released on Wednesday. Boomers represented the largest share (52 percent) of bathroom renovators over the past year, and 56 percent of them focused on making upgrades that […]

Purplebricks unveils new logo — what do you think?

U.K.-based, flat-fee brokerage Purplebricks has unveiled its brand new logo — the company name inside an open purple square. Source: click here

Market changes, price reductions, stigmas: The best tool for tough client debates

When talking through changes with clients, it can be difficult to get stubborn buyers and sellers to see your side. “Show, don’t tell” is a mantra that works. Here are five examples of how we changed minds using one simple tool. Source: click here

Dear Marketing Mastermind: What’s the most effective content for real estate?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: content creation. Source: click here

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