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Luxury Connect: How to become a wealth advisor to high-net-worth clients

This fall we’re looking at the state of the luxury agent & broker in today’s increasingly complex real estate market. In October, we’ll gather in Beverly Hills at Luxury Connect to share best practices, network, and create blueprint for the luxury agent/broker of tomorrow. Don’t miss it. The buyers and sellers who work with luxury real estate agents […]

Zillow vs. Opendoor: Who will win the consumer?

Last week, I conducted the iBuyer Intelligence Briefing — a conference call on the latest iBuyer news, trends and insights — with listeners from around the world. After the call, one particular question lingered: Which part of the industry controls the starting point of the real estate transaction, portals or iBuyers? Who has the advantage, and […]

Coldwell Banker agent spends $50K to recreate ‘Dougie’ rap

If ever at a loss for how to market a $45 million home, one option is to hire popular rappers to do it for you. At least, that was the off-the-wall idea that Coldwell Banker’s The Smith Group came up with. The high-end brokerage hired members of the Cali Swag District hip-hop group to rap about […]

Is Zillow scanning your Gmail for leads?

A real estate agent was recently confused to learn that Zillow’s Premier Agent app was pulling manually entered leads from her Gmail account and prompting her to call leads she generated on her own.  Source: click here

Realtor nearly arrested after entering recently foreclosed home

When Alabama Realtor Cheryl Piccinini entered an empty house for a showing, she had no idea she was facing a potential breaking and entering charge. Source: click here

Zillow Offers will launch in Charlotte and Raleigh this winter

The expansion to these two North Carolina cities also puts Zillow’s nascent but quickly expanding homebuying and reselling program up against competing “iBuyers,” namely Knock and Opendoor.  Source: click here

Luxury Connect: Marketing that maintains your client connection

This fall we’re looking at the state of the luxury agent & broker in today’s increasingly complex real estate market. In October, we’ll gather in Beverly Hills at Luxury Connect to share best practices, network, and create blueprint for the luxury agent/broker of tomorrow. Don’t miss it. Marketing is one of the most critical components of any luxury […]

Can views sell this $3.249M home on John Barrymore’s old Hollywood estate?

It sits on property that once belonged to John Barrymore, an early 20th century movie star and grandfather to actress Drew Barrymore. Source: click here

Is brick and mortar really worth it anymore?

You’d think brick-and-mortar brokerages are the way to go, but what good is that fancy office space if no customers walk in? Real estate agents are so mobile that sometimes working from home, a coffee shop or a library is the best option — at least that’s how this indie broker feels. Source: click here

Agents, don’t fear the iBuyer

So, Keller Williams is jumping into the iBuyer game — but why? Isn’t a brokerage supposed to be all about its agents? Well, yes. It just so happens that there’s a bright future for agents who can offer iBuyer services. Source: click here

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