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Opendoor is buying a discount brokerage

The well-funded San Francisco startup is acquiring Open Listings for an undisclosed sum, giving it more real estate agents and a new tech platform. Source: click here

Alain Pinel Realtors announces 5 new tech partnerships

The San Francisco-based brokerage, which was founded in 1990 and now has more than 1,400 agents in 30 offices and is ranked as the 7th largest brokerage by volume according to Real Trends. Source: click here

Luxury Connect: Joe Lurie on nailing cross-cultural communication

Joe Lurie, executive director emeritus at the University of California Berkeley International House, managed “one of the largest, most diverse residential, cultural and programmatic centers in the United States” for years, facilitating understanding and minimizing friction between people from different cultures by giving them opportunities to live and learn with each other. In addition, he […]

In-House Realty rebrands as Rocket Homes, launches portal to rival Zillow

In-House Realty, a sister company to lending giant Quicken Loans is rebranding as “Rocket Homes,” and launching a new consumer-facing home search site in its first step to creating an end-to-end homebuying platform. Source: click here

Who is your luxury client? Understanding varying wealth levels

Do you know how an ultra-wealthy resident of “Richistan” differs from a “Millionaire Next Door”? Understanding the psychology of each group is the key to attracting and keeping ultra-high-net-worth clients. Source: click here

Yes, agents need a mobile app. No, it’s not as hard as you think.

The most visited websites on the planet—Google, YouTube, Facebook, and Amazon — all have companion apps. This isn’t a surprise when you consider most people spend 60% of their time on mobile devices. Zillow, Realtor.com, and Redfin now have mobile apps. So it’s time for agents to take a closer look at this beneficial marketing […]

5 fantastic objection handlers you can use today

Does getting an objection strike fear throughout your core? Does it stop you in your tracks? Does it throw off your presentation? The way I see it, getting an objection simply means the other party is engaged and considering your offer. Therefore, take the hint — they’re giving you an opportunity to move one step […]

Luxury Connect: How Rayni Williams and team own Instagram

This summer we’re looking at the state of the luxury agent & broker in today’s increasingly complex real estate market. In October, we’ll gather in Beverly Hills at Luxury Connect to share best practices, network, and create blueprint for the luxury agent/broker of tomorrow. Don’t miss it. Rayni Williams, who owns and operates the Williams & Williams Estates […]

RE/MAX tiny home auction raises $47,000 for children’s healthcare

The tiny home RE/MAX auctioned off for charity found its owners: an Oklahoma couple, who purchased the 280-square-foot residence for $47,000. To celebrate the 35-year anniversary of its longtime partner Children’s Miracle Network (CMN) Hospitals, RE/MAX invited people to bid on a 24-foot-by-8.5-foot home (with tiny deck and stairs) designed by architectural students at the Henry Ford […]

Berkshire Hathaway HomeServices adds C21 Commonwealth to stable of franchisees

Century 21 Commonwealth, an independently owned and operated brokerage with 500 agents across 22 offices in the greater Boston market has shed its ties to Century 21 to join Berkshire Hathaway HomeServices, it was announced Friday. Under the Century 21 banner, Commonwealth developed a team of 500 agents while also netting recognition among the top […]

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