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REAL ESTATE

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Amarki Marketing Simplified

Amarki transforms how the real estate industry manages marketing for franchises, brokerages, and agents. Amarki was conceived as an artificial intelligence marketing platform, which connects your existing applications and dynamically pulls the data you’ve selected to automate your marketing processes. The MLS and popular listings services provide a unique benefit with the Amarki platform. Amarki […]

4 ways to use Google and your consumer data to drum up business

Today at Inman Connect San Francisco, Henry Williams, senior account manager at Google, gave attendees tips for how to take advantage of CRM data… Source: click here

Even Realtors can be victims of wire fraud — I was

Days before I sold my house in December 2017, wire fraud criminals intercepted my mortgage payoff letter and changed the account number. Instead of directing the bank to deposit $239,000 into my mortgage account, the title company provided the criminal’s account number. Source: click here

Selling a house? 8 steps for making a big first impression

If you want to create a show-stopper opening for a new listing, insist on getting the planning and prep work underway as early as possible. Source: click here

For millennials, it’s all about finding the right neighborhood ‘vibe’

Does the traditional tidy cape with the white picket fence on a tree-lined street still constitute the American homebuyer’s dream? Ally Homes surveyed consumers to find out. Source: click here

Referrals vs. lead generation: Where should brokerages invest?

It’s an age-old question in real estate: Should a brokerage focus on lead generation tools or building business through referrals? Source: click here

Why Wall Street loves real estate tech, according to a short seller

Wall Street vet Andrew Left tells real estate professionals why Wall Street suddenly loves real estate tech at Inman Connect San Francisco. Source: click here

Homesnap pairs with Facebook to offer Dynamic Ads to brokerages

Homesnap, a mobile home shopping platform used by agents and brokerages, is launching Facebook’s Dynamic Ads for Real Estate. Source: click here

The Real Word: Who is an independent contractor?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they’ll talk more about independent contractor status.  Source: click here

Inman Connect San Francisco Live Coverage: Wednesday

Join us throughout the day as we share what’s happening behind the scenes, on stage, and in the hallways at Inman Connect San Francisco.  Source: click here

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