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5 ways to drive maximum traffic to your open house

When holding an Open House, most agents operate by one of two approaches: Hoping and praying to the real estate gods that people show up to your Open House, or… Holding a Mega Open House! I’m sharing five of my best tips on how to drive tons of traffic to your Open House plus five […]

3 ways agents can take on Zillow and win

Try a Google search in any market and you’re bound to see search portals like Zillow and Trulia dominating the results. There’s a simple reason why they are winning the online real estate game: users love their platforms. The “map to the left, listing thumbnails to the right” portal-inspired design has become the standard—widely embraced […]

The rise of the robot real estate agent

Agents need to adapt, but their value remains critical to the transaction It’s no secret: money talks. And the money being poured into alternative technologies and business models in efforts to upend traditional real estate transactions is now too much of a deluge to ignore. For example, many see Opendoor’s recent $300 million funding round […]

Zillow sales exec fired after telling Premier Agent customer to ‘take up yoga’

A Zillow advertising representative was abruptly fired Monday after sending an email on July 4 suggesting that a dissatisfied Premier Agent customer “take up yoga, and breathe a bit,” in response to his request to cancel his membership with the Zillow advertising and lead-generation program. Jessica Robinson, the former Zillow sales executive in Seattle, was terminated […]

Compass acquires Paragon, seeks San Francisco market supremacy

How can agents, tech companies and brokerages all move Faster, Better, Together? Learn how next week at Inman Connect San Francisco. Buy your ticket here, and remember that Select members get a $100 discount. Thinking of bringing your team? There are special onsite perks and discounts when you buy those tickets together too. Just contact […]

Meet the Inman Innovator Finalists: Most Innovative Real Estate Technology part 2

Every year, Inman celebrates the most innovative technologies emerging in real estate — the tools and products that are moving the industry into the future. This year’s finalists for the Inman Innovators Most Innovative Real Estate Technology category are coming up with new, different ideas to improve real estate every day. Many of them will […]

Ellie Mae launches online mortgage application platform

As lenders continue to look for ways to integrate more technology into the notoriously paper-heavy loan approval process, Ellie Mae is launching a new platform for securing a mortgage entirely online. The software company, which processes a quarter of all U.S. mortgage applications, launched Encompass Consumer Connect on Monday. The platform, which allows borrowers to complete […]

Fighting back: Smaller companies have the corner on creativity

This is part of “Fighting back,” a series of profiles on how broker-owners are responding to industry disruption. Tiffany McQuaid Tiffany McQuaid, president of McQuaid & Company has built its business on three key principles: knowledge, commitment and results. The core philosophy of the company is applying a unique and different “angle” to everything the company […]

The Real Word: Does Zillow’s plan for the future make sense?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they’ll revisit their previous discussions on Zillow’s Instant Offers and Opendoor. Source: click here

Purplebricks’ Canadian acquisition is an incredible deal, here’s why

Reposted with permission from Mike DelPrete. Last week, Purplebricks announced that it had acquired DuProprio/ComFree, the leading fixed-fee and for-sale-by-owner business in Canada, for £29.3 million. Why it matters: This is a great deal for Purplebricks and further strengthens its position as the online agency leader with global ambitions. Disclaimer: I played a small but important part in this […]

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