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Agents should strive for authenticity in social media

“It’s really important to present yourself and your personality,” Jon Krabbe, founder of digital marketing firm Agent Image, said Wednesday morning during Inman Luxury Connect in Beverly Hills. “They can tell if it’s authentic.” Source: click here

3 things Justin Bieber did wrong that a Realtor would nail

Justin Bieber surprised fans and real estate agents Friday by announcing on Instagram his desire to sell the $8.5 million mansion where he and wife Hailey Baldwin live. In a late-night spree, the “I don’t care” singer uploaded more than a dozen photos of the Beverly Hills property with captions asking his 120 million followers […]

What’s the key to ending chronic homelessness? Better data

According to the Department of Housing and Urban Development’s 2018 Point-in-Time Count, there are 552,830 homeless people in the United States — a 1,834-person increase from 2017. Communities across the nation are struggling to solve the issue and often rely on poorly funded shelters, temporary housing programs and law enforcement to keep people off the […]

Data, honesty key to giving sellers realistic expectations: Gary Gold

Today’s sellers may have done their own research and come up with their own prices, so it’s up to agents to manage expectations and gently deliver reality. Source: click here

It’s getting even harder for African American families to afford homes

It’s become harder for a typical African American family to afford a home in the years since The Great Recession, with many families able to afford just 25 percent of homes for sale last year, down from 39 percent in 2012, according to a new study from Redfin released Wednesday. “As prices rise, minorities can […]

How to modernize the MLS

New companies are using a combination of money, technology and data to deliver consumers an experience that is efficient, certain and convenient. And the clash between old and new is creating tribalism amongst players vying for the top of the heap. Not surprisingly, the MLS finds itself squarely in the middle. Source: click here

Foreclosure filings drop to lowest rate in 14 years

Foreclosure rates continue to dip, with the third quarter of 2019 seeing the lowest number of foreclosure filings since the second quarter of 2005. According to Attom Data Solutions’s latest report, in the third quarter, 143,105 properties across the United States had default notices, scheduled auctions or bank repossessions, all of which are types of […]

The luxury market ‘is doing just fine’ — even amid shrinkage

Luxury buyers are gravitating away from the grand estate and toward properties with lots of amenities and little maintenance. Source: click here

What you need to know before investing in a damaged home

What agent hasn’t been there? Your client finds a house that draws them in. It’s in the right neighborhood, within budget and has the potential to explode in value over the next few years. However, the home’s a fixer-upper or has weathered serious damage from past residents. There are signs of mold on the ceiling, […]

Are you tracking the right metrics for your business’ growth?

Keep track of the number of people you contact each week as well as how you engage with them. Source: click here

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