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4 examples of the best — and worst — marketing in 2017

There are those commercials you can’t help but tell your friends about because they make you chuckle every time, and there are those that become the the topic of negative conversation like the Kendall Jenner Pepsi commercial mishap, but we won’t talk about that one. This year has seen some of the best marketing created, […]

Which fictional TV characters would you happily live next to?

The results of Zillow’s 11th annual Celebrity Neighbor Survey are here, and Leonard and Penny from “The Big Bang Theory” were top choice neighbors for the majority (19 percent) of voters, while the rowdy Simpsons family took the top spot (31 percent) for least desirable neighbor. This year’s survey was a departure from the usual […]

Real estate daily market update: December 27, 2017

 We’ll add more market news briefs throughout the day. Check back to read the latest. Most recent market news Tuesday, December 26 Redfin Housing Demand Index fell 6.2 percent from October to November “The Redfin Housing Demand Index fell 6.2 percent from 136 in October to 127 in November. The Demand Index is based on […]

8 ways to crush your real estate sales goals in 2018

Did you hit your income and production goals in 2017? What it will take for you to go the distance and hit your goals in 2018 is more than persistence and self-discipline. Achieving your goals is a marathon, not a sprint. It requires a sustained effort over time. Here are eight steps to follow that […]

Watch out for these 5 website trends in 2018

There’s no crystal ball here (if you know where to find one, I’m all ears). But I’ve paid close attention to web design and functionality trends this year. Although not all web trends originated or are heavily used in real estate, there are definitely some that I recommend you take into account when sprucing up […]

4 tips for establishing rapport with clients online

We all know that more and more clients are searching for their homes online. Both millennials and gen Xers have a strong preference for using real estate agents (87 percent) and are almost as likely to use online tools as well, according to the Zillow Group Report on Consumer Housing Trends released in October 2016. As […]

Historic home doubles as a money-making set for TV shows

You’ve seen Marjorie Douglas’s home but you just didn’t know it. Her pristine, three-story 1756 Dutch Colonial in Rockland County, New York, where she lives and runs a production studio, has hosted over 1,800 shoots for various commercials, a few lesser-known movies, and an array of popular TV shows, including Saturday Night Live’s “Schmitt’s Gay Beer” […]

Broker Connect tackles threats and shares opportunities for real estate

Being a real estate broker is the best job in the world, but carries some of the biggest challenges — from how to manage, hire and release agents effectively, to whether and how you should be working with up-and-coming technology platforms. Your attention gets pulled in a thousand different directions at once just keeping your […]

Agent Connect: Where tech tips, customer service and high-level strategy meet

Real estate professionals are well aware that the services they provide are critical to their clients — but the challenges inherent in the job seem to get more acute every year. Between would-be disruptors trying to muscle in on agent commissions to the difficulty of differentiating a single agent’s business in the busy world we […]

Are you ready for ‘instant consumers’? Start prepping at Tech Connect

When Apple released the first iPhone in 2007, no one could predict how the device would influence society — or that we’d still have iPhones in 2018. But those devices have created a world where consumers can look up clothes, furniture and even cars online, ordering new items with a few clicks. The “instant consumer” […]

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