It’s no secret that the National Association of Realtors (NAR), the largest real estate trade group in the U.S., is not a fan of the tax reform plans that passed both houses of Congress, releasing statements and data suggesting they could cause home values to plummet. Now that Congressional lawmakers are in the midst of […]
In 2017, home values on average went in only one direction: up — and there’s more growth yet to come. According to the Q4 2017 Zillow Home Price Expectations Survey, based on responses from over 100 economists, academics and housing experts, values will have risen 5.6 percent on average by year’s end. In addition experts […]
Home prices are up, the stock market keeps hitting all-time highs and consumer confidence has soared. On the other hand, we’ve been rattled a year of unprecedented natural disasters, growing divisiveness and an on-going inventory shortage. What will happen in 2018? Taking a cue from Brad Inman’s top 10 predictions for 2018, here’s my take on […]
You can try to avoid it, but at some point in your real estate career, it will happen: someone will ask you to list their home during the holidays. Don’t despair, though. There are ways to work around the inherent challenges of selling a home during that magical period between Thanksgiving and New Year. You […]
As a new real estate agent, you’re ready to set the world on fire with all your new knowledge. But before you can strike the match, you have to get your marketing plan in order. An essential part of that marketing plan is your website. Your website is where you will drive traffic to showcase […]
Getting new leads as a real estate agent can sometimes be a real headache. It might feel like you have to jump through hoops to get one potential lead and use up a lot of your time doing so. But it doesn’t have to be complicated, and you can start today without putting in too […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Structurely is a lead cultivation chatbot for real estate agents. Platforms: Browser; iOS; Android Ideal for: Portal advertisers; agents active in online marketing and social media Top selling points Multiple lead sources Well-versed, empathetic chatbot Clear […]
Every real estate agent knows listings are gold; they also know they can be hard to come by. Successful, busy agents don’t like to be bothered with tasks not directly related to grooming prospects and serving clients, in particular cold-calling. That’s where Mega Agent Pro’s seller lead-gen service comes in. Mega Agent Pro pores over […]
Running a cost-effective lead-generation program is as difficult as anything else brokers will do. It requires diligence, smart systems, accountability, agent buy-in, measurement, and, increasingly, automation and brand exposure. Once you’ve decided to run an in-house program, you must ask yourself if you really know how to capitalize on the latter two components. Follow the […]
Brokerages know how hard it is to optimize their digital marketing efforts and to support those of their agents. TorchX’s powerful platform solves this pain point in one system. The TorchX platform gives brokerages and their agents sleek, mobile- and SEO-optimized websites, an integrated CRM with automated follow-up features and expert lead generation support. A […]
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