“The era of the one-size-fits-all brokerage model is over,” said CEO of Better Homes and Gardens Real Estate Sherry Chris to the Inman Connect crowd this year. So what does this new model look like? Chris, Marc Davison of 1000watt and Brad Inman discussed 15 ideas that are shaping that new model and shaking up […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. The Las Vegas Review Journal reported this week that earlier this month, a real estate agent was involved in a physical confrontation with a squatter who hit him several times with a rake. According to court […]
Could your city survive a nuclear apocalypse? We hope you never have to find out. Nevertheless, realtor.com looked at the 200 largest metros and rated each based on a number of factors, including the percentage of listings with a lake, pond or well (for drinking water); the percentage of listings with a safe room, bunker or […]
Birds aren’t the only ones flocking South — according to LendingTree’s latest migration study, homebuyers moving out of state are heading where the weather is warm but the housing market isn’t too hot to handle. To build their new nest, residents are most often heading to: Florida South Carolina Delaware North Carolina Georgia So you […]
Every year, the National Association of Realtors pours ever-more millions of its members’ dues into a for-profit subsidiary that has never produced a profit and which 88 percent of its members don’t use regularly. By the end of this year, that subsidiary — Realtors Property Resource (RPR) — will have inhaled nearly $180 million since […]
It’s time that I come clean with a personal confession. I have ADHD. As someone living with the disorder in a business as precise as real estate, it can be a bit of a challenge — or a superpower depending on how you look at it. I’ll explain what I mean, but first, let’s break […]
It’s no secret that keeping real estate leads alive largely comes down to engaging with consumers in a way that keeps your listing — and unparalleled service — top-of-mind. For many of us, that means constantly sending a large number of emails. Well-intentioned though this digital persistence may be, the impact of an inbox barrage […]
Imagine this very common scenario: Potential buyers see a house they like on one of those big real estate portals. They click a link, and a message is automatically sent to a random agent who paid for an ad on that site. The agent exchanges a few emails with the buyers, agrees to represent them, […]
Do you want to generate leads right on Facebook or Instagram without having to direct traffic to a landing page? Piece of cake, just use Facebook Lead Ads. I wrote about this a few weeks ago. The short explanation is that Facebook Lead Ads are generally better at generating leads on mobile devices than landing […]
Doorbells start ringing in just a few hours and you’re still looking for a costume because you’re probably hacking your way to domination and just sold a haunted house. But don’t worry … we have some ideas that are already sitting in your closet! (Hey, at least you don’t live in one of these neighborhoods. […]
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