As a kid, at social gatherings, I’d always get a little annoyed when people would start asking my dad, the doctor, for medical advice. “Hey Phil, I’ve been having this pain in my stomach …” the question might start. Although he would patiently answer any questions, I was always thinking: make an appointment and go see […]
Spraying your message high and wide does not breed online marketing success; rather, standout results emerge when you pair smart, strategic decisions with the right tools. An integrated marketing strategy ensures your message reaches the right audience at the right moment—the marketing holy grail. It also multiplies your results. With your systems and tools aligned, […]
Real estate success strategies are just one of the topics to cover during daily huddles. Do you know what else to include in huddles to ensure they deliver value and aren’t a waste of agents’ time? Adam Merrick If not, Adam Merrick has some advice that will help you make a positive impact on your […]
In today’s ever-changing, digital marketing landscape, you have to have an online presence, or you’ll get passed by. But not knowing where to start and feeling like you have to do it all to be successful leaves many real estate agents frustrated and intimidated at the thought of implementing a new online marketing plan. Are […]
First impressions are critical in real estate. You only get one shot to impress sellers enough to hire you and one chance to put the home on the market. A crucial aspect of marketing a home is crafting the perfect listing description. About 80 percent of buyers look at homes online, and with the sheer […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. HouseCanary’s Agile Appraisal is a web-based platform for real estate appraisals. Platforms: Browser; mobile-optimized for tablets Ideal for: Appraisers; lenders; real estate investors Top selling points Incorporation of HouseCanary data tools Pre-population of comparables data by […]
With a big open house coming up, Sally Agent put an eye-catching ad in the paper, readied her open house signs and flags and hoped that people would see her static advertising and show up. Because she relied on old-school marketing methods, traffic was light to her open house, and the home sat on the […]
The real estate industry is the midst of profound changes. Changes in technology, changes in the way business is done, even changes in how your customers see you. With so many competing sources of advice out there, how do know which ones to trust? How should you best navigate the threats and seize the opportunities? […]
Strong demand tempered by lack of supply and limited access to affordable housing will define 2018’s housing market, reported California Association of Realtors (C.A.R.) Chief Economist Leslie Appleton-Young today at the association’s 2018 Market Forecast. Like many markets across the nation, California is experiencing positive jobs growth (+1.2 percent year-over-year), low unemployment rates (4.6 percent) […]
The United States government spends nearly twice the amount on housing subsidies that favor the rich over the section 8 housing program for low income Americans, a new report finds—$71 billion compared to $29.9 billion in 2015, the report from the website Apartment List found. Credit: Apartment List As the country heads towards a likely […]
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