Despite what you may have heard, handling objections effectively isn’t about mastering scripts. To overcome objections consistently, agents must be able to think on their feet and apply appropriate strategies. Instead of trying to memorize specific responses to specific objections, think about strategies that address sellers’ underlying concerns. Here are 10 common seller objections along […]
With millennials’ preference toward a mobile lifestyle, the question of “buy versus rent” is prevalent among a demographic that constitutes a large segment of our first-time homebuyers. Furthermore, baby boomers are confronted with the same question for varied reasons that include a newfound desire to be mobile and investing in a market that is appreciating […]
How do successful real estate agents keep taking their growth to the next level without working themselves to borderline insanity or heavily increasing their marketing spend? Well, it all comes down to five success principles. These five principles will lead you to where you want to be, no matter where you are. 1. Solve problems […]
When Realtor Veronica Figueroa receives a homeseller lead from Zillow Group’s Instant Offers program, that’s when the work begins. She doesn’t just send over a comparative market analysis (CMA) and wait for the phone to ring. She goes into what she calls “full-attack mode.”… Source: click here
Walking into a meeting with a client who has different expectations and conflicting opinions is a nightmare for any real estate agent. How can we identify those situations quickly? What part does empathy play in securing that sale? Apply business skills personally Knowing the basics of communication theory is a key skill, not just for real […]
Opendoor, an “iBuyer” that uses technology to quickly buy and resell homes, has launched a title services arm. Complementing its mortgage brokerage, “Opendoor Title” allows the company to exercise possibly unprecedented control over the transaction experience because the company directly buys and sells homes. Some large real estate brokerages operate mortgage and title arms to try […]
Have you ever had a client ask you to discount your commission? If not, you haven’t been selling real estate for very long. When it does happen, don’t be insulted. We all want the best deal we can get. Does anyone like paying commissions? Sometimes homesellers ask listing agents to give up some of the […]
June’s S&P/Case-Shiller Home Price Index shows that home prices are continuing to ascend — impacting affordability and the overall robustness of the housing market. June 2017’s national index comes in at 192.60, a 5.8 percent year-over-year increase from June 2016 and a seasonally adjusted 0.9 percent month-over-month increase. “The trend of increasing home prices is continuing,” said […]
Harvey’s timing couldn’t be more interesting from a legislative standpoint. The storm that’s dumped trillions of gallons of water on Houston has coincided almost perfectly with two flood-related legislative tangles, one national and one statewide in scope: A bill to reauthorize the National Flood Insurance Program (NFIP), the 21st Century Flood Reform Act, was referred to […]
If you feared more of the same when Bob Goldberg was named CEO of NAR, take heart. The rhetoric of our new leadership is focused on engagement, openness and transparency — knocking down the façade of the “ivory tower” and facilitating dialogue with members, even those who disagree. https://www.inman.com/wp-content/uploads/2017/08/Listing-Bits-EP018-1-1.mp3 Goldberg has been a senior executive […]
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