What makes a premium or luxury brand? What are the elements that make you think quality, style and upscale when you look at a product, a website or a logo? Is it the colors? Is it the font? Is it the location? All of these elements can play a part in conveying the idea of luxury to […]
In 2010, Brad Inman asked Inman readers about their vision for what real estate would be like in 2020. Here are five predictions that I made about the future of real estate based on what I had learned at Inman Connect 2010. How close are we to my crystal ball’s vision in 2017? Let’s find out. […]
Want to make sure your listing stands out on the market but not sure how? Many real estate agents and their sellers are investing in listing videos to showcase the key features of the property. These videos can engage your audience in a visually compelling way. Here are five of my favorite real estate listing […]
About six years ago, I attended a three-day conference where publisher of Success Magazine Darren Hardy delivered an unforgettable keynote address. Everything he said resonated with me, but what stuck out most was when he asked: “Who do you have to become to get what you want?” Personal development guru Les Brown put it differently when […]
So many real estate agents are completely rudderless. They get an idea and just go with it. In this video, Gary Gold breaks down the three questions agents should ask to position themselves for success. 1. What is the business you want? It all starts with an idea. Identify the idea, whatever it might be. […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Zavvie is an online publishing platform for real estate agents aimed at becoming local experts. Platforms: Browser; iOS companion app Ideal for: Teams and agents wanting to win local markets; agents needing to bolster social content. […]
Contract signings are up again, which means pending home sales are back in action. June’s Pending Home Sales Index (PHSI), a monthly forward-looking indicator measured by the National Association of Realtors (NAR), grew 1.5 percent to 110.2 in June from an upwardly revised 108.6 in May after declining for three straight months. “The first half […]
I’m working on a new weekly email featuring my thoughts on the industry and more. Check out last week’s here (“When the real estate vs. tech clash hit rock bottom”). Send me feedback at brad@inman.com. And if you would like this in your inbox every Friday, sign up here: (function() { var qs,js,q,s,d=document, gi=d.getElementById, ce=d.createElement, […]
Redfin CEO Glenn Kelman didn’t sleep well last night. But that’s not because he had butterflies over Redfin’s looming IPO: He’s just a little sick, he said in a conference room at the Nasdaq building this morning. “Don’t speak because you’re losing your voice,” his wife told him. But while Kelman may be battling a […]
In the determined search for affordable housing, buyers often discover that the perfect home isn’t always in the perfect area. Unfortunately, many buyers end up compromising on what neighborhood they’ll live in, which directly impacts the quality of schools their child can attend. As luck would have it, there are some places where first-time buyers […]
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