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3 tired real estate excuses agents need to drop

Have you ever heard yourself say: “I don’t have the time,” “I don’t have the money,” or “I’m not techy?” I’ve certainly said at least two of these, multiple times. Many, if not most of us, say one of these three phrases daily. So what do all of these have in common? They are excuses. […]

Snapchat for real estate: The complete guide to geofilters, maps and ads

Why use Snapchat for real estate? Documenting the daily behind-the-scenes of how you are helping your clients and showcasing your local expertise through video is powerful. Gary Vaynerchuk was the keynote speaker for ICSF16, and he urged every attendee to become a media company first and a real estate professional second. Real estate is a […]

Spend a little, gain a lot: 5 savvy ideas to boost referrals

Referrals are truly the name of the game in real estate. They are the most profitable and efficient way to increase your business. Increase your referrals, and watch your business grow. Here are five ideas to increase your referral business without incurring a big hit to your business’s bottom line like some other common lead […]

Adventures in door-knocking: One agent’s most extreme tales

When Greg McDaniel got into real estate, here’s the direction his father gave him: “Son, take these fliers and step out the office door. Turn right, and go knock on doors. Tomorrow, turn left, and go knock on doors.” So he’s had his fair share of door-knocking nightmares and awkward situations. Guns being pulled on […]

Redfin prices IPO at $15, valuing the tech-powered brokerage at $1.2B

Redfin has announced the pricing of its initial public offering (IPO) at a strong $15 per share, putting the Seattle-based real estate brokerage’s value at $1.2 billion and raising $138 million for the company. The initial offering included 9,231,000 shares of Redfin’s common stock. It also granted underwriters a 30-day option to purchase up to […]

Need marketing help? Let RAIA do the work for you

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. RAIA is a new artificial intelligence (AI) marketing automation feature from offrs.com. Platforms: Browser; iOS; Android Ideal for: Current customers of offrs.com; boutique, tech-savvy agencies; any team or company looking to streamline marketing and lead nurturing. […]

Redfin IPO live blog: High-tech real estate brokerage goes public

Update 10:09 a.m. EST:  Many analysts have seen Zillow Group and Realogy as Redfin’s top publicly traded competitors. We’ll be watching trading of their stocks today. Zillow Group shares are trading at $45.08, up 0.35 percent today. Realogy shares have slipped by 0.3 percent to $32.82.   Update 9:44 a.m. EST: Watch Redfin ring the […]

August Home, maker of smart locks, closes $25M in Series C funding

Smart lock provider August Home is gearing up to boost the reach of products that turn smartphones into “a command center for the front door.” The startup has closed a $25 million Series C funding round, highlighting the growing adoption of technology that can streamline property showings, including visits by homebuyers unescorted by agents. (August Home […]

Redfin threatened with legal action by former CEO on eve of IPO

Redfin has been threatened with legal action by its former CEO on the eve of its IPO. The high-tech brokerage, which is expected to raise over $100 million when it goes public on Friday, received a letter on July 24 from David Eraker that “asserts a variety of claims” against Redfin director Paul Goodrich and Redfin investor […]

Colorado brokers ask for merger, but one MLS says ‘no’

A Colorado MLS has declined to participate in a merger effort, despite a request from large brokers in the state to do so. After “highly charged” merger talks, in late May the two largest MLSs in the state, REcolorado and Information and Real Estate Services (IRES), signed a letter of intent to merge, setting an “aggressive” […]

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