Working with buyers is a very intimate experience. When thinking about and discussing “home” with buyers, we’re not just talking about the real estate or business transaction, we’re also diving into the emotional impact. The emotional component is further complicated when buyers are a couple and may have different expectations or histories with the notion […]
Simply plugging in a CRM (customer relationship management) software isn’t going to turn you into a networking powerhouse overnight. But if you invest a little time and effort, your CRM will give you an edge over your competitors. A strategic approach can: Strengthen your marketing efforts Help you be more efficient with your time Cultivate relationships in […]
President and CEO of Coldwell Banker Charlie Young shares some insights about the importance of familiarizing yourself with smart home technology. It’s available, buyers want it and you should know about it. Leverage that knowledge when working with clients, and be the smart home tech source they need…. Source: click here
California’s leading tech firms are done leaving the state’s affordable housing crisis for others to sort out. Microsoft’s Nat Friedman Their workers in the Golden State depend on a turnaround, and they’ve set up an advocacy group to be based in Sacramento, the seat of the state government, to lobby for laws that would double […]
As a real estate agent, you face a crowded beach of CRM options. If the future of your business hinges upon the decisions you make today, then it’s important to choose a system built with both your present and future in mind. Keep in mind that a next-generation CRM improves your relationships with your sphere […]
Generation Z, also known as the iGeneration, is even larger than Gen Y. Born after 1995, the oldest members are just beginning to enter the real estate market and will fundamentally transform how we conduct business. In 2014, Better Homes and Gardens Real Estate conducted the first major study on Gen Z attitudes toward real […]
The way today’s digital-savvy consumers search for homes is no surprise. While the latest National Association of Realtors Profile of Home Buyers and Sellers shows that a majority of millennials and Gen X buyers use a real estate agent to buy a home, it also shows that more than nine in 10 homebuyers use the […]
When it comes to winning listings, real estate agent team leader Cheryl Fairbanks is a master. She leaves approximately 95 percent of her listing appointments with a signed contract. Like many experienced top producers, Fairbanks, who runs the Re/Max Trinity II team in Southlake, Texas, often shares her secrets and best ideas. A frequent industry […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. KardZee is a service that lets real estate agents create and mail custom postcards. Platforms: iOS app; browser-based Ideal for: All agents and teams Top selling points Fast and efficient Custom handwriting-based font Postcards with direct […]
Reading books, or at least listening to the audio version, is crucial for real estate agents who are trying to improve their careers. In fact, the average CEO reads four to five books a month, while, according to the Huffington Post, 28 percent of Americans have not read a book in the past year. If you […]
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