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Gary Gold: 3 reasons making nice with other agents is good business

Selling real estate is a full-contact sport. It’s heavily competitive. But by the same token, the most important resources I have are other real estate agents. Here are three reasons that working with other real estate agents is important to our business: The referrals you can get from other agents. You find out about pocket […]

5 steps for creating a direct mail campaign that works

The idea that direct mail campaigns are a thing of the past is not only unsubstantiated, but it could also be hindering your marketing efforts. Granted, you can’t simply mail something and expect to see fantastic results. To ensure success with any mailer, best practices must be followed. Below are five steps to follow when […]

‘Invasion of Privacy’ is a listing video unlike any you’ve ever seen

What is Allen Stone’s Invasion of Privacy? Well, the first (and so far only) episode involves the soul singer from the Pacific Northwest breaking into DJ and producer Ryan Lewis’ Seattle house, then running amok inside. Lewis (of Macklemore fame) is listing his house for $7.45 million, and Stone helps him — and listing agent […]

How one real estate pro takes niche marketing to a whole new level

Demetrios Salpoglou You think you’ve heard of niche marketing. Maybe you’ve read about it, or maybe you’ve tried to figure out how to incorporate it in your own business. Demetrios Salpoglou takes niche to a whole new level. This Boston-area real estate pro and owner of Boston Pads combines a background in tech with a […]

The Inman Files: Get on the bus, or get hit by the bus

I’m working on a new weekly email featuring my thoughts on the industry and more. Here’s last week’s if you missed it. Send me feedback at brad@inman.com. And if you would like this in your inbox every Friday, sign up here: (function() { var qs,js,q,s,d=document, gi=d.getElementById, ce=d.createElement, gt=d.getElementsByTagName, id=”typef_orm”, b=”https://embed.typeform.com/”; if(!gi.call(d,id)) { js=ce.call(d,”script”); js.id=id; js.src=b+”embed.js”; […]

Zillow Group rejects unified listing feed from New York brokers

It appears the power struggle over real estate listings — and how they’re displayed — is as inflamed as ever in the Big Apple. The Real Estate Board of New York (REBNY) is gearing up to launch a single, centralized syndication feed to distribute listings from its own version of an MLS, the REBNY Residential […]

Strong employment rates aren’t enough to offset the rise in housing prices

The Bureau of Labor Statistics’ (BLS) April and May employment reports left economists white-knuckled as they waited to see if the lull in job growth was a temporary situation or an ominous sign of things to come. Thanks to a robust June employment report, economists released a sigh of relief. The June 2017 Employment Situation […]

Daily market update: July 7, 2017

We’ll add more market news briefs throughout the day. Check back to read the latest. Most recent market news Friday, July 7 U.S. Bureau of Labor Statistics Employment Situation Summary Total nonfarm payroll employment increased by 222,000 in June, and the unemployment rate was little changed at 4.4 percent, the U.S. Bureau of Labor Statistics reported today. Employment […]

June data consensus: Good news everywhere?

Damn. Good news everywhere. The bond market likes bad news and must have it for rates to go lower. News, news everywhere, and nary a scary drop. Long-term rates have snapped up from the post-election low only two weeks ago. The U.S. 10-year Treasury from 2.14 percent to 2.39 percent, mortgages following. Add 1.80 percent […]

Purplebricks, UK real estate brokerage headed for US, misled consumers, regulator rules

Purplebricks, a low-fee U.K. brokerage that’s raised more than $60 million to expand to the U.S., misled consumers with ads that touted “fees saved” comparisons between Purplebricks and traditional real estate agents, a U.K.. regulator has ruled. The ruling, which grew out of a complaint filed by a Purplebricks competitor, highlights Purplebricks’ hard-charging marketing strategy […]

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