Why should you use prospecting strategies to generate for sale by owner (FSBO) leads? The quick and easy answer is FSBO leads are ready to sell. The long answer is that FSBO leads are often frustrated that their house isn’t selling. But with the right scripts and strategy, real estate agents can often easily convince […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. IdealEstate founder Brody Saunders said he wanted to take the best of Zillow, LinkedIn and Pinterest and use them to make a better way for real estate agents to expose their listings. From what I saw, […]
While widespread inventory shortages may lower a client’s chance of finding their dream home today, poor credit can take this opportunity off the table altogether. According to Experian’s latest compilation of credit profiles, the U.S. average score is 687, well under the 741 average had by mortgage borrowers in Q1 2017. The homebuying process can […]
Reposted with permission — show notes and credits here. In this episode, Leigh Brown chats with Napa Valley Realtor, Nicole Solari. Listen as Solari shares two nerve-wracking experiences with the same house. Hint: one involves a murder (well six murders), and the other involves the oldest profession in the world. Leigh Brown is a full-time […]
Only two metrics really matter to your brokerage: recruitment and retention. It’s painful for brokerage leaders to watch top-producing agents defect to competing brokerages. When you can’t identify the reasons, the sting can be unbearable. Why is retention so important, aside from the obvious that top producers continue to produce? Because it is an indisputable, […]
Santiago Arana, a top real estate agent in Los Angeles, has found that partnering with the right people can reap rewards — and listings. He’s currently representing two listings that he clinched by virtue of his team-up attitude, one in San Clemente, California, and one new construction offering that he masterminded on Tigertail Road in […]
Every month, economists release a number of indices, reports and analyses of the housing market, and it can be difficult to keep up with them all. Thankfully, the National Association of Realtors recapped the month in its new Housing Minute monthly video series. Seventy-one percent of homeowners believe now is a good time to sell. […]
Sellers aren’t selling, renters aren’t buying and the continual pressure of low inventory, booming home prices and economic fears have consumers feeling that the American Dream may be moving further and further out of sight. But the National Association of Realtors’ (NAR) new campaign, “Homeownership: We Were Made For This,” aims to quell potential buyers’ […]
I’m working on a new weekly email featuring my thoughts on the industry and more. Here’s my first crack. Send me feedback at brad@inman.com. And if you would like this in your inbox every Friday, sign up here: (function() { var qs,js,q,s,d=document, gi=d.getElementById, ce=d.createElement, gt=d.getElementsByTagName, id=”typef_orm”, b=”https://embed.typeform.com/”; if(!gi.call(d,id)) { js=ce.call(d,”script”); js.id=id; js.src=b+”embed.js”; q=gt.call(d,”script”)[0]; q.parentNode.insertBefore(js,q) } […]
Seattle-based tech brokerage Redfin has filed to go public, today registering its S-1 with the Securities and Exchange commission and pricing its initial public offering (IPO) at $100 million. The real estate company, led by CEO Glenn Kelman, offers traditional real estate services alongside lower commissions and innovative technology, allowing it to sell homes for more […]
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