Reposted with permission by Greg Fischer. It’s been difficult to ignore the collective freakout by real estate professionals over Zillow’s recent announcement on Instant Offers. Familiar discussions ensued about “what’s right for the homeowner” and “what’s fair to agents and lenders,” and on the shape of things to come. But a critical voice was excluded from […]
Dawn Perry, a seasoned marketing leader, has moved into an executive role as Senior Vice President of Marketing for ERA Real Estate (PRNewsfoto/ERA Real Estate) “We are hyper-focused on helping agents improve their productivity,” said Dawn Perry, the new Senior Vice President of Marketing at ERA Real Estate who discussed her priorities and goals for […]
Beat your real estate sales slump by changing your mindset; it’s a lot easier than you might think. Chris Spurvey, author of It’s Time to Sell, recently joined Pat Hiban to share the five easy steps to beating a sales slump. If you’re in a sales slump or struggling to overcome a negative mindset, try […]
There are thousands of ways that you can become recognized in your market, whether it’s old standbys such as door-knocking or sending mailers to a geographical farm, becoming the Snapchat celebrity for your local area or the one thing that never goes out of style — being of service to your community. No matter how […]
The real estate industry has an unhealthy obsession with software tools. If there’s an obstacle, we immediately try to find a software platform to fix it. If it’s new and shiny, even better. Reading through comments on Facebook communities or by checking online forums, you’ll notice the trend. People ask, “What’s the best tool for […]
Competing with seasoned real estate agents as a newbie is tough, but Peter Lorimer of PLG Estates has a few tips that will help you on your next listing appointment. At the end of the day, it’s the company that represents the seller, along with you the agent. So what we do at PLG is […]
As I shared in my previous article, it’s critical for brokerage executives to take action to protect their brokerage’s buyer demand data. It’s not only smart to protect a key asset, but it also represents a massive business opportunity for both a brokerage’s agents and its executives. Buyer data provides a transformative opportunity to real […]
Reposted with permission from Matt Bonelli. You just passed the real estate exam and are now ready to become a real estate rockstar. Or maybe you’re a veteran agent who wants to take your business to the next level. Fantastic on both accounts, but which brokerage are you going to affiliate with to make that […]
For real estate agents who are looking to stand out and attract clients online, content marketing is a necessary investment. But some of the content strategies that work for businesses in other industries may not work for you. What you really need to be focused on is local content marketing. How to develop highly effective […]
Have suggestions b for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Ixact Contact is a contact management and marketing system for real estate agents and teams. Platforms: Browser-based; mobile-optimized Ideal for: Mid-size and large real estate offices and teams Top selling points Functionality over features Access […]
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