In 2008, I attended my first Inman Connect in San Francisco. That was before I started selling real estate, before I had my license and even before our first investment property was as much as a twinkle in my eye. I went as part of a marketing team for the tech startup I was working […]
Do you feel like you’re wasting time, money and energy on real estate marketing campaigns that never seem to pay off? Unless your marketing strategy includes targeted advertising, you most certainly are. Fortunately, it’s easy to run targeted ad campaigns these days, and one of our recent podcast guests shared exactly how. Nationally recognized residential […]
The shock of paying taxes as an independent contractor. The lies you hear. The rewards at the end of the day that make it all worth it. Those are just a few of the things that surprised real estate agents the most in their early years of selling. A recent conversation on Raise the Bar in Real […]
Heidi Maierhofer Heidi Maierhofer dropped everything to attend the National Association of Realtors’ (NAR) Sustainable Homeownership Conference at the University of California, Berkeley on Friday. Struck by stories from colleagues who are facing low inventory issues across the country and her own experiences in the San Francisco Bay Area Peninsula, the principal at Keller Williams […]
I want to talk about the serious side of the real estate business in the San Francisco area. Many real estate agents get into the business for the wrong reasons. People often seek out the success of seasoned agents and brokers and think that — in the blink of an eye — they, too, will […]
Reposted with permission from Matt Bonelli. There has been a lot of chatter over the past few weeks about Zillow Instant Offers and lawsuits related to automated valuation models (AVMs). Much of this conversation is interesting and productive, but some of it sounds a bit like whining to me. Redefining real relationships “Real estate sales […]
In one of the most competitive industries in the world, real estate professionals can leverage big data to help them find the right clients and target them in time-saving ways. Real estate lead generation is no longer just a matter of “trusting your gut.” If you’re looking for trends to push your business to the […]
Reposted with permission — show notes and credits here. In this episode, Leigh interviews Steve Westmark, an agent from Minneapolis, Minnesota, who knew he had to keep his cool when he found his seller asleep and the house a mess minutes after the open house began. Little did he know he’d be dealing with paramedics […]
We all know the enormous value traditional real estate agents bring to a transaction. They will never be replaced by bots or discount services, but consumers can easily be romanced by what appear to be lower-cost alternatives. That’s why it’s more critical than ever for quality agents to communicate their value – aggressively, frequently and […]
Who got hired or promoted this week? Here’s our weekly rundown. This week’s new hires Dawn Perry has quite the resume. She ran a Little Gym franchise for four years, launched the first customer loyalty program at Avis Budget Car Rental Group, “significantly expanded” the brand of the Scholastic Book Club and has worked for seven years […]
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