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31 unexpected encounters of the home-sales variety

When your job involves selling (and showing) the private property of other humans, it’s fair to say that you experience some pretty weird things. We gathered stories from real estate agents across the country who found (or did) something unexpected during their home sales experience. Here are their tales. People (and parts) in strange places Hair […]

Beloved Florida real estate agent goes missing at sea

Ben Schachter, broker-president of The Signature Real Estate Companies in Florida, first met Isabella Hellman when she was working as a bank teller. Seeing his company shirt with the real estate firm’s logo, she asked him about changing careers to real estate and, given her outgoing personality, he encouraged her to try it. Isabella Hellman He […]

‘iBuyers’ like Opendoor and OfferPad could boost sales, reduce commissions

Platforms like Opendoor and OfferPad could drive Americans to move more frequently, resulting in more home sales, according to a report from investment banking firm Evercore ISI. Such companies, which the report terms “iBuyers,” use new technology to make quick offers on homes and close in days. They could also chip into real estate commissions […]

Keys to maintaining a healthy real estate database

Why isn’t the inside sales agent (ISA) role getting results for agents and brokerages? Why is it so important to organize a database to get the results you want? In this clip from Real Estate Uncensored, Beverly Ruffner shares a key reason that keeps ISAs from being effective. “It’s all about taking the masses and […]

Creating productive property management marketplaces

The only constant these days seems to be change. This is certainly true in the real estate ecosystem. Technology is being relentlessly applied to market inefficiencies, and the traditional brick-and-mortar property management industry may be next with the emergence of property management marketplaces. Setting the stage Homeownership is at a 50-year low in America. Conversely, […]

Listing Bits: An agent’s solution to transaction communication

Henry Ford is credited with saying, “If I had asked people what they wanted, they would have said faster horses.” True innovation provides you with the tools you didn’t even know you needed. Today’s guest understands the challenges of the real estate industry, and he created a platform that provides a unique solution tailored to […]

LGBT community more interested in buying a home after 2015 marriage equality ruling, survey finds

Did the 2015 Supreme Court ruling that guaranteed marriage equality in the United States also encourage gay and lesbian citizens to pursue the American Dream, either as couples or individually? That’s what a survey of more than 325 NAGLREP (National Association of Gay and Lesbian Real Estate Professionals) members seems to indicate. Almost half of the members surveyed […]

Zillow, show us the Instant Offers beta test results

Zillow’s new Instant Offers program beta-testing in Orlando and Las Vegas caused an industry wide discussion about its future plans. On the one hand, it could be a great opportunity for agents to discover potential sellers in an area and win new listings. On the other, it could undermine the value of an agent by […]

Is Zillow killing the goose that lays the golden eggs?

Over the past week, real estate has been dominated by news of Zillow Group’s Instant Offers. The new program, which allows prospective homesellers to receive an instant offer on their home, has been covered across the industry and met with a largely negative reaction. A thought provoking article in VentureBeat rhetorically wondered whether Zillow could […]

Coldwell Banker develops its first Amazon Alexa Skill

“Alexa, Ask Coldwell Banker for the Home of the Week.” As of today, Amazon Alexa users will be able to listen to a one-minute description of the company’s featured listing of the week and can be connected to their local Coldwell Banker office for further assistance about buying or selling a home.   “As the […]

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