Last week was quite an exercise on what financial markets care about and do not care about, although markets are partially concealed by a neutral mask. The biggest deal always is the monthly, first-Friday report of the job market in prior months. In theory, May was a downside miss, “only” 138,000 jobs added and a […]
Platforms like Opendoor and OfferPad could drive Americans to move more frequently, resulting in more home sales, according to a report from investment banking firm Evercore ISI. Such companies, which the report terms “iBuyers,” use new technology to make quick offers on homes and close in days. They could also chip into real estate commissions […]
Ben Schachter, broker-president of The Signature Real Estate Companies in Florida, first met Isabella Hellman when she was working as a bank teller. Seeing his company shirt with the real estate firm’s logo, she asked him about changing careers to real estate and, given her outgoing personality, he encouraged her to try it. Isabella Hellman He […]
Why isn’t the inside sales agent (ISA) role getting results for agents and brokerages? Why is it so important to organize a database to get the results you want? In this clip from Real Estate Uncensored, Beverly Ruffner shares a key reason that keeps ISAs from being effective. “It’s all about taking the masses and […]
The only constant these days seems to be change. This is certainly true in the real estate ecosystem. Technology is being relentlessly applied to market inefficiencies, and the traditional brick-and-mortar property management industry may be next with the emergence of property management marketplaces. Setting the stage Homeownership is at a 50-year low in America. Conversely, […]
Henry Ford is credited with saying, “If I had asked people what they wanted, they would have said faster horses.” True innovation provides you with the tools you didn’t even know you needed. Today’s guest understands the challenges of the real estate industry, and he created a platform that provides a unique solution tailored to […]
Did the 2015 Supreme Court ruling that guaranteed marriage equality in the United States also encourage gay and lesbian citizens to pursue the American Dream, either as couples or individually? That’s what a survey of more than 325 NAGLREP (National Association of Gay and Lesbian Real Estate Professionals) members seems to indicate. Almost half of the members surveyed […]
Zillow’s new Instant Offers program beta-testing in Orlando and Las Vegas caused an industry wide discussion about its future plans. On the one hand, it could be a great opportunity for agents to discover potential sellers in an area and win new listings. On the other, it could undermine the value of an agent by […]
Over the past week, real estate has been dominated by news of Zillow Group’s Instant Offers. The new program, which allows prospective homesellers to receive an instant offer on their home, has been covered across the industry and met with a largely negative reaction. A thought provoking article in VentureBeat rhetorically wondered whether Zillow could […]
Dawn Perry, a seasoned marketing leader, has moved into an executive role as Senior Vice President of Marketing for ERA Real Estate (PRNewsfoto/ERA Real Estate) Dawn Perry has quite the resume. A certified master chef (vis-a-vis the French Culinary Institute), she also ran a Little Gym franchise for four years, launched the first customer loyalty […]
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