“Without a brand, you’re just two clicks away from obscurity.” That’s the message I’ve been sharing with audiences across North America for the past five years. I’ve been on a bit of a mission to transform the way people think about personal branding to accelerate business growth, build trust and establish thought leadership. The message […]
If you’re not scheduling your real estate posts at the right times and at the right frequency, the impact of your social media marketing will suffer. Not only will social media users be less likely to engage with your content, they may never see it at all. Despite its importance, many real estate agents are […]
Though most apartment complexes and rental properties are unfurnished (apart from a few appliances), there is demand for furnished rental properties. They attract vacationers, college students and others who travel light and move often. Many landlords shy away from the commitment, however, because of the risk of damage. If you’re leasing to short-term renters and […]
Good news for Zillow Group — the industry has found a new scapegoat: Opendoor. Agents are spending so much time knocking this new model and berating anyone who may have considered the service. I am less concerned with the Opendoor model (and similar models by new competitors on the scene, like OfferPad) and more concerned […]
Some homesellers want to list lickety-split. Kodakit, an on-demand photography platform operated by Kodak, can help agents rise to the occasion. In markets where Kodakit has gone live, real estate agents can request a photo shoot at a specific time and receive a response within six minutes from a photographer who can do the job, according to Kodakit CEO Eric Mahe. […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. JotForm is a digital forms creation tool. Platforms: Browser-based; mobile-optimized Ideal for: Any agent or team looking for an affordable document/forms tool; professionals not happy with most common forms solutions Top selling points User interface Array […]
Zillow’s newest ad campaign, “Finding Home,” shares the stories of five buyers who have different backgrounds and needs but one thing in common — a twinkle in their eye for the perfect place to call home. Zillow says the ads are based on real stories from employees and users and leverage survey data from the […]
The 10-year T-note and mortgage rates have reached post-election lows, 2.20 percent and 4.00 percent respectively. What in the world are we doing down here? The 10-year T-note in the last year. A perfect chart set-up for further decline, but the Fed is coming. Ignore the Trump Trade. Extend the up-trend July-November in straight line, […]
“Do you have any interest in selling? My contact information is attached.” A text message to potential sellers may not work for every market, but Jim Manning, co-founder of STL Real Estate in St. Louis, is finding some success with a text campaign he recently launched. The marketing effort was designed to identify potential sellers in the […]
BoomTown wanted to understand the habits, tactics and routines that the industry’s most successful agents practice to achieve success. So we turned to our clients — many of whom are among the nation’s top teams and agents ranked in Real Trends’ latest “The Thousand” report. After countless phone interviews, face-to-face meetings and emails, we noticed […]
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COVERAGE AREA: Atascosa, Bandera, Bexar, Chambers, Comal, De Witt, Dimmit, Frio, Gonzales, Guadalupe, Karnes, Kendall, Kinney, La Salle, Live Oak, McMullen, Medina, Uvalde, Wilson, Webb, Zavala, Zapata
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