Every real estate professional wants more organic traffic to his or her website. Why? First, it does not cost any money; however, don’t be fooled, it does cost time. But the time investment upfront appreciates in value and drives more value over time, which is again why lots of organic traffic is the holy grail. Second, […]
It’s a dog-eat-listing-agent world out there, and there are always some people all too willing to cross into questionable territory to get the listing. They’ll say things like, “I can get you more money than that other agent can.” Let’s say you’re the “other” agent. How do you successfully deflect when your seller offers up this […]
In the last episode of Real Estate Raw & Uncut, Lazine and Bray debated whether a listing agent should attend the appraisal. But from the buyer’s perspective, what is their role? A lot of times buyers are told it’s unnecessary to attend, but just because that’s the way it’s been done, doesn’t mean that it […]
A wave of innovation is sweeping across the mortgage industry, as big lenders invest heavily in technology and startups pop up left and right. MortgageHippo, a provider of mortgage-origination software that’s backed by a real estate brokerage, exemplifies the second group. It recently closed a seed funding round of $2.25 million, raising an additional $1.5 million on top of an […]
ERA Evergreen broker/owner Michael Gonzalez was walking through an Inman Connect conference in 2011 when a bold thought popped into his head: throwing all his office’s paper in the trash. “That was about six years ago, and we’ve never looked back or regretted it,” he said, naming printing, scanning, storage and buying paper as just […]
We’ll add more market news briefs throughout the day. Check back to read the latest. Most recent market news Friday, April 14 April 2017 Re/Max National Housing Report Home sales were 6.6 percent higher than the nine-year-old report’s previous March record set in 2016. Thirty-eight of the 53 metro areas in the report showed year-over-year […]
An open house is a powerful tool to sell a home, yet some agents dismiss it as an old method that’s used only to satisfy the seller. They feel that the full day of work that’s required, which includes marketing, creating pamphlets, preparing the home and showing it, may not be worth their time.However, many […]
When I sit down with new agents for training and we start delving into the “meat and potatoes” of getting their business set up, almost every single person is extremely disappointed when I tell them it could take them six months to a year to set up the pipeline of transactions. New agents are so […]
For renters hoping to purchase a home, saving for a down payment is as great a challenge as ever, but rising home prices are making it even harder for many to save what they need to get into their first homes. Zillow’s new Home Aspirations Report found that two out of three renters (67.9 […]
Whether it’s where you live, play or want to be — what if you picked an area of the community to become an active member, and then turned those connections into business? Kymber Lovett-Menkiti explains this effective marketing strategy, which her company uses in the Washington, D.C., market…. Source: click here
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