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Zillow’s mortgage ambitions ramp up with office opening

Zillow cut the ribbon on its Zillow Home Loans office today, in Overland Park, Kansas. The headquarters will serve as the main hub for its nascent mortgage program, which was launched in the wake of last year’s acquisition of the Overland Park-based Mortgage Lenders of America. Source: click here

How to use direct mail to find off-market homes

The ability to find off-market homes is truly invaluable. As an agent, you’ll be able to win listings without worrying about competition and show buyers homes they can’t find anywhere else. Find out how Gary Boomershine uses the six M’s of direct mail marketing for the win. Source: click here

Remember manifestos? Here’s why it’s time to bring them back

You often hear real estate professionals drone on and on about customer service. Here’s the problem with that: There’s no record of it. Talk is cheap. Backing up that talk with the printed word, available for the world to see, is critical for success. Enter the manifesto. Source: click here

Why it’s time to pull back the curtain on commission

The value buyers get from their real estate agent is under greater scrutiny than ever. Now more than ever, buyer’s agents need to prove their worth. Source: click here

5 things every agent must do to reach the next level

Getting through the first year, joining the million dollar club, growing a team — regardless of the goal, every real estate agent wants to know how to get to the next level at some point in their career. We spoke to experts on lead gen, social media, content marketing and leadership to find out what […]

When lenders reject US veterans, who you gonna call?

NewDay USA has encountered controversy in its time doing business, but some brokers say that it can help veterans with traditionally low credit scores land reasonable loans. Veterans should just make sure that they enter the agreements with their eyes wide open. Source: click here

Latchel raises $2.3M to help property managers handle maintenance requests

Latchel was subsequently designed to be a 24/7 maintenance department for property managers operating at any scale. And today, just over two years since launching, Latchel provides maintenance for about 43,000 units across the U.S. Source: click here

Gary Keller, KW training scripts called out in commission lawsuit

The lawsuit alleges that the National Association of Realtors (NAR), Realogy Holdings Corp., Keller Williams Realty, RE/MAX LLC, HomeServices of America Inc. and HomeServices subsidiaries BHH Affiliates LLC, HSF Affiliates LLC, and The Long & Foster Companies Inc. have violated the Sherman Antitrust Act. Source: click here

Google vows to invest $1B on new housing in Silicon Valley

Search giant Google on Tuesday promised to invest more than $1 billion creating thousands of new homes in California’s Bay Area, continuing a trend among large companies to spend big sums on solving a growing housing affordability crisis. Sundar Pichai Google CEO Sundar Pichai announced the investment in a blog post, writing that “over the next […]

NAR’s tech accelerator REACH goes global

REACH — which first launched in 2013 and is part of NAR’s Second Century Ventures investment fund — has worked with dozens of companies over the years including House Canary, BoxBrownie and BombBomb. The goal is to provide promising new companies with training, networking and other resources to further their growth. Source: click here

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