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Google is about to revolutionize the way consumers find real estate agents

Clear your cookies. Delete your browsing history. Switch to Incognito. Google is poised to bring the power of aggregation to real estate. First, a little history. If you’ve worked in digital marketing since 2016, you remember when Google used to sell Sidebar Ads on the side of search results. These ads didn’t perform nearly as […]

Top Keller Williams earners push to end profit sharing for defectors

Keller Williams is mulling significant changes to its profit share model by removing associates from the lifelong revenue program when they jump to a competitor. Source: click here

Gary Keller and his fight for the soul of the real estate galaxy

Gary Keller has embarked on the risky journey of reshaping Keller Williams around his technology vision. The fate of the universe is not at stake, but Keller’s legacy might be. Source: click here

Marriott to launch short-term rental platform to stave off Airbnb

Hospitality giant Marriott is reportedly launching a home rental service to take aim at Airbnb, HomeAway and other short-term rental companies as more consumers shrug off traditional hotels in favor of short-term rentals. Marriott could reveal plans for the new service as soon as next month, according to a report Monday in the Wall Street Journal. […]

Michael Wolf, photographer of iconic building images, dies

Michael Wolf, a photographer known around the world for capturing photos of skyscrapers and high-density urban architecture in some of the world’s most populated cities, has passed away at age 64. Michael Wolf, Courtesy of Blue Lotus Gallery Wolf, who was born in Germany but grew up in the U.S. and Canada, had an illustrious career […]

Let’s talk about real estate: 8 simple conversation-starters

If you’re intimidated by the prospect of walking up to complete strangers and talking about your job, try one of these natural conversation-starters to get the ball rolling. Source: click here

3 investing truths from a tenured agent and investor

Chris Haddon sits down with D.C. agent and investor Cher Castillo, who shares why jumping into real estate — both investing and working with clients — has ultimately created her success and what she’s learned along the way. Source: click here

Thinking of switching brokerages? Ask yourself these 7 questions first

Before making any major decision — in life or in real estate — it’s imperative to do a little soul searching first. Here are seven questions you should ask yourself before jumping ship to a new brokerage. Source: click here

A fool-proof approach to creating and scheduling content

Today’s consumers seek and soak up content now more than ever before — that’s why real estate agents need to create and disseminate their content the right way. Here’s how to create amazing content and distribute it so it reaches your target audience quickly and effectively. Source: click here

3 things listing agents can do to up their customer service game

In today’s super competitive real estate arena, constantly upping your game is the only way to stay ahead — and who doesn’t want that? Here’s how to up your game by providing information, communicating data and building a value-add Rolodex. Source: click here

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