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5 things our clients don’t realize we do to EARN commission

A vast majority of today’s consumers believe that selling real estate is an easy business — and that they can get all the information they need from Zillow. Sadly, these people are seriously mistaken. Next time someone doubts your worth as an agent, show them why you’ve earned that commission by explaining what it takes […]

How to leverage the one thing every listing has — the address

Think about it: If you are the listing agent for a property or you are simply executing an open house for another agent, there is only one thing that you possess that the general public doesn’t — the address. Here’s how to leverage that to your advantage. Source: click here

Is your business April foolproof? Ask yourself these 5 questions

The key to making your business goals in 2019 is making sure you’re on track along the way. As the second quarter begins, ask yourself these questions, and answer honestly. Then retool if need be to stay on track the rest of the year. Source: click here

The 3 most common questions luxury sellers ask

Today’s luxury consumers are decisive buyers and connoisseurs of what best suits their lifestyle. They’re also accustomed to receiving faultless service — and this expectation doesn’t change when they switch roles from buyer to seller. When it comes time for them to list their one-of-a-kind homes, your clients will rely on you for expert guidance. […]

9 tax filing mistakes Realtors should avoid

As the tax filing deadline comes ever closer, real estate professionals find themselves in a familiar position: how to pay as little tax as required while staying off the radar of the ever-watchful IRS. Filing taxes can be complicated and avoiding a dreaded audit from Uncle Sam is paramount for most agents. To help limit […]

Your next home will be the one that finds you

Discovery in the future will be less like Columbus stumbling on the Americas and more like using an app to book a room through Hotel Tonight. Source: click here

All of the ‘Selling Sunset’ agents, explained

Chrishell Hartley, Maya Vander, Mary Fitzgerald, Christine Quinn and Heather Young are starring in Netflix’s latest real estate show, “Selling Sunset.” Source: click here

Google expands vacation rental search as competition heats up

Google is currently expanding its travel booking service to include vacation rentals from a wide variety of third-party companies. The new feature will allow Google users to book vacation lodging via companies including HomeAway,Hotels.com, Expedia, Rentals United, TripAdvisor, VRBO and more, the company announced last week. The feature is already available on mobile devices and should roll […]

How the real estate industry is celebrating April Fools’ Day

No, Compass isn’t acquiring the National Association of Realtors and RE/MAX agents didn’t just rediscover the lost city of Atlantis. Those and others are just a few of the real estate-related April Fools jokes circulating today on the internet. Both individual agents and large brokerages have been pulling out their inner jokesters throughout the day […]

Zillow accused of allowing housing discrimination in listings

An enterprising Twitter user noticed over the weekend that Zillow’s listing portal is populated with listings that specifically mention race, including phrases like, “no blacks near me,” and “I will not rent to other ethnicities other than caucasian so please do not inquire if you aint [sic] white.” Source: click here

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