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How Curaytor is solving the Instagram marketing puzzle

Real estate sales and marketing platform Curaytor announced Wednesday, via Instagram, that customers are now able to integrate the popular picture-based social medium into their marketing plans. Curaytor will only communicate via The Gram for the next 30 days. Source: click here

Coldwell Banker open to merging franchise and company-owned leadership, executives tell Inman

Executives at Coldwell Banker are open to the idea of merging the leadership of the brand’s franchises and company-owned businesses. Source: click here

Motto Mortgage adopts Total Expert for marketing, CRM

Motto Mortgage, the mortgage franchise from RE/MAX, announced on Wednesday that it’s equipping its franchises with customer relationship management tool and marketing solutions from fintech startup Total Expert.  Source: click here

Opendoor nabs additional $300M at a reported $3.8B valuation

The iBuyer announced plans on Wednesday for “much more growth to come this year” and new products, and it’s reportedly buying and selling 3,000 homes a month. Source: click here

Branded Frank Lloyd Wright merch coming to a store near you

Ready for Frank Lloyd Wright-inspired luggage tags? Even as the legendary architect’s historic homes continue to command millions, the foundation billed with protecting his legacy is working behind the scenes to roll out branded merchandise including tables, lamps, rugs, notebooks, hardwood flooring and, yes, even luggage tags. Chief among the array of “lifestyle branded” products now […]

10 tips for snagging a buyer (and tons of leads) at your next open house

Open houses have long been seen by sellers as an activity crucial to selling their homes, and agents believe just as fervently that open houses are tools for developing buyer leads. Here’s how to host these events the right way so that they serve both functions equally well. Source: click here

5 ways home insulation could be killing you (and your wallet)

Insulation plays an essential behind-the-scenes role in every home, quietly helping everything run smoothly and allowing homeowners to live in comfort without much oversight. However, the moment it stops working properly, one’s quality of life diminishes immensely. According to the U.S. Energy Information Administration, space-heating and air-conditioning make up about 32 percent of all residential […]

Agent/broker perspective: Is mandatory CE still necessary?

In this monthly column, Anthony Askowitz explores a hypothetical Miami real estate situation from both sides of the broker/agent dynamic: An experienced top agent at a Miami real estate firm is questioning the need for required continuing education credits in a dramatically shifting climate for agents. Source: click here

Why the ‘bombshell lawsuit’ might be a dud: Part 2

The Moehrl class action lawsuit gunning for real estate might not be as dangerous to our profession as we all fear. Here we continue onto the second and final part of our dive into the mistakes, errors and problems contained within this complaint. Source: click here

Don’t just grow at Inman Connect — now you can THRIVE!

The Inman team is always on the lookout for ways to improve the Connect experience and exceed expectations. Attendees have praised the roundtable discussions and hands-on “lab” style, along with a desire to hyperfocus on the issues and challenges specific to them. Enter: the new pre-conference THRIVE Workshops, taking place on Monday, July 22. Kick off […]

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