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Agents need to consider their vendors’ data protections

As agents move their work online and market themselves as digital service providers, they need to consider what happens to the data they share. Source: click here

8 steps for crafting a solid real estate marketing plan

As a real estate agent, how you sell yourself often directly translates into how many homes you sell. Here are ICNY speakers’ top tips on how agents can upgrade their marketing game. Source: click here

Inman Connect New York: Ambassador Video Recap

Inman Connect New York is a week-long event bringing together more than 4,000 top-producing agents and brokers, CEOs of leading real estate franchises, MLS and association leaders, tech entrepreneurs and marketing executives, to network, make deals and explore the newest technology. It’s where the industry comes to learn about, embrace and leverage the change that […]

Opendoor’s ‘nightmare’: KW agents backed by their own iBuyer

In a presentation at Inman Connect, real estate consultant Mike DelPrete said Opendoor’s “nightmare scenario” is 160,000 Keller Williams agents “in people’s living rooms and kitchens waving around an iBuyer brochure and saying, ‘We do that, too.’” Source: click here

The key to building a personal brand from scratch

These days, it can be hard to build a consistent brand whether you’re a large corporation or a single broker, as we’ve seen from companies struggling to offer coherent messages of social and political activism. A panel of experts tackled strategies at Inman Connect New York 2019 on Thursday. Source: click here

How to explain home equity lines of credit to buyers

Agents have to be prepared to answer complicated questions about home equity lines of credit. In this post, we’ll simplify the subject so you can provide a clear, concise explanation that buyers will understand. Source: click here

How to generate leads like a pro

Does your lead generation plan need a refresh? Get inspiration on how to maintain and sustain your lead gen strategy from the pros at Inman Connect New York. Source: click here

How to foster and benefit from diversity in real estate

A quarter of those rookie Realtors identify as minorities. And given the increasingly diverse makeup of the home buying public, it’s more timely than ever for real estate agents to consider how to foster diversity in their ranks as well as how best to interact with diverse customers.  Source: click here

Want to start buying investment properties? Then get creative

Want to be a property owner? Think way outside the box, a panel of real estate investors told attendees Wednesday at Inman Connect New York. Source: click here

Virtual brokerages ‘will pull us all down’

Long & Foster CEO Jeff Detwiler is unhappy with the state of agent professionalism, training and supervision in the real estate industry. He put virtual brokerages in the crosshairs in conversation with David Charron, the president of MRIS Investors, at Inman Connect in New York City on Thursday. Source: click here

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