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Lesson Learned: Do what you’re good at

In this Monday column, Christy Murdock Edgar asks agents across the nation to share the lessons they’ve learned during their time in the industry. This week, award-winning journalist-turned-agent Maureen Green. Source: click here

How to recruit top talent like the big dogs: Part 1

Signing bonuses, big marketing budgets, 100 percent splits — the recruiting battle for agents today is fiercer than ever. Nevertheless, small and indie brokers can win against “big dogs” if they know how to leverage their strengths and capitalize on what resonates most with agents. Source: click here

How to introduce AR into the buying and selling experience

Have you ever heard a buyer complain about the wall color in your listing or wonder if the living room could accommodate their furniture? How many times have you had a listing that desperately needed staging, but lacked the time or budget to get the job done? It would be fantastic if every buyer had […]

How to launch a successful brokerage with a mere $1,000

Courtney Poulos, broker-owner of Acme Real Estate, started her Los Angeles-based real estate brokerage for the low, low price of $1,000 a month in rent. She and Luke Monroe, broker and CEO of Kendrick Realty, dish on the real cost of doing business as a brokerage owner at Inman Connect New York. Source: click here

How to build a killer mobile app

At Hacker Connect on Monday, ShowMeNow founder Sean Thomas, whose app was acquired by eXp Realty, offers tips to real estate professionals considering starting an app. Source: click here

Why we need the ‘United Nations of real estate’

With new apps and services launching all the time, the Real Estate Standards Organization (RESO) says it is critical for the industry to establish common rules for handling data. Jeremy Crawford recommends thinking of RESO like Bluetooth, a technology that was adopted by both Apple and Samsung. Source: click here

Don’t wait for real estate standards to innovate

What should innovators in the MLS, brokerage, vendor and mortgage space do when they start moving beyond standards set by organizations like RESO and MISMO? Source: click here

Why social gatherings are the new social media

From parades to bustling farmer’s markets, agents are taking advantage of weekly social events to cultivate relationships and heighten brand awareness. Source: click here

Computer vision will find your dream home at a discount

Computer vision and image tagging are making the home shopping experience more accessible and personalized, according to Dominik Pogorzelski, vice president of product for restb.ai. Source: click here

Building your own tech could help scale up and save money

Every broker-owner will eventually face the same choice: Subscribe to a technology service to help manage the business or try building on your own. Source: click here

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