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NextHome will automate marketing for all 2,400 agents with Imprev

Agents that are part of the NextHome family are about to up their value proposition with the tech-focused brokerage’s new marketing automation software. The new service, powered by real estate marketing company Imprev will fully automate the creation of marketing content. Source: click here

Most minorities still live in segregated neighborhoods: study

Fifty years after the enactment of the Fair Housing Act, segregation persists nationwide, with Milwaukee among the most disparate U.S. cities, according to a study by Apartment List. Released last week, the study determined a so-called “segregation index” for 50 of the nation’s largest cities using U.S. Census Bureau data and found that the longstanding […]

Hawaii Realtor seeks solutions as volcano destruction continues

Kilauea, the active volcano that began erupting on Hawaii’s big island four weeks ago, is still carving its path of destruction through homes and other structures. Ten more homes were lost over the Memorial Day weekend, bringing the total to 92 structures destroyed by burning lava so far, according to local newspaper the Honolulu Star-Advertiser. The […]

Nevada woman awarded $6K after being denied service animal

Owners of a Reno, Nevada, housing complex and a local real estate agency are being ordered to pay a prospective tenant $6,000 after they reportedly denied her request for a service animal, according to the United States Department of Housing and Urban Development (HUD). Source: click here

Robert Reffkin shares the 8 keys to Compass’s success in agent roundup

“Do you know how many people didn’t think that we’d be where we are today?” said Compass Founder and CEO Robert Reffkin at a recent all-agent meeting in Washington, D.C. “Just go to Google News, and type in Compass, and you will see five years of people saying you’re gonna fail, you’re gonna go bankrupt, […]

How to sell a smart home: 3 talking points you don’t want to miss

Homebuyers don’t just want smart homes — they expect them, according to the National Association of Home Builders. The National Association of Realtors (NAR) has also keyed in on this tech-loving trend, as evidenced by its recent meeting with three major tech giants. And it’s no surprise. Source: click here

3 social media strategies for maximum engagement

I get more questions about social media than virtually any other topic. So today I want to share three social media strategies you must use. Download our Open House Mastery bundle, including a guide to hosting a mega open house, an all-new open house sign-in sheet, updated sign graphics, a proven script to use on […]

Arizona agent uses real estate marketing skills for activism

Bill Rosene, a Buckeye, Arizona-based agent, recently jumped into real estate with the hope of providing more for his family than he could as a math teacher. But he remained deeply concerned about the challenge of getting by on a public school teacher’s salary in Arizona. So when he learned of the groundswell of unrest […]

Nearly 60% of servicemembers can put zero down when buying a home

Active-duty servicemembers purchase homes on average eight years younger than civilians, despite a lower median household income, a May report from the National Association of Realtors (NAR) found. One reason may be that 56 percent are able to purchase a home without putting any money down, thanks to loans from the United States Department of […]

With Client Giant, high-touch client retention service gets serious

Earlier this month, Jay O’Brien spun his gift for high-touch relationships into a new startup, Client Giant, which helps real estate agents, small businesses and larger firms develop client relationships. Next month, the company will roll out its services to new clients. Source: click here

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