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What makes a real estate call to action highly effective?

All real estate agents worth their salt are familiar with “calls to action,” but knowing the phrase and putting it into practice in your marketing messages are two completely different things. Source: click here

How an agent-stager duo is marketing this historic luxury skyscraper

One of the things that makes New York City real estate so iconic is the blend of old and new, the storied past with constant reinvention. Nowhere is this more evident than in NYC real estate development, where historic buildings are reborn as extraordinary contemporary living spaces. Source: click here

Homes.com launches new ‘conversational’ consumer-driven search experience

When a real estate company initially hires a web design firm, the company will ask the firm to share a few websites that inspire it. This gives the company a place to start, and a look inside what the firm prefers. That concept is one of the primary drivers behind the all-new Homes.com, which launched […]

Agent/broker perspective: Is technology replacing real estate agents?

A mid-career Miami real estate agent is feeling threatened by the rise of Zillow, FSBO, etc., as replacements to the traditional real estate agent, and she is strongly considering a career change. Source: click here

Consumers get duped on highjacked listings — I did twice

The state of New York is reportedly even considering outlawing the practice. In the face of this legal threat, I’ve noticed better disclosures by portals about listings. But it’s still very confusing. Source: click here

Inman reader poll: more than 80 percent against NAR dues hike

Readers left more than seven dozen comments underneath Inman’s poll explaining their answers. Most slammed the proposed dues increases, demanding NAR instead live within its means, offer a better value proposition or reallocate its current budget resources. Source: click here

National Association of Realtors Midyear kicks off in D.C.

The National Association of Realtors Legislative Meetings and Trade Expo, a.k.a “Midyear,” kicked off this week, and members will finally have the chance to vote on the controversial dues hikes the organization proposed earlier this year — the first dues increases since 2012. In order to cover a $35.5 million increase in spending for political […]

EXp Realty posts strong first quarter, will start trading on Nasdaq

In its earnings release, the company claimed that revenue in the first quarter of 2018 increased a whopping 188 percent to $62 million from $21.5 million the year prior and 37 percent from $45.4 million revenue in the last quarter of 2017. Source: click here

Hawaii’s continued volcanic activity upends real estate market

As authorities reported a 19th volcanic fissure on Hawaii Island Monday, some homeowners are rethinking their future on the island. Source: click here

Queens residents protest outside NYC mayor’s mansion, City Hall over new homeless shelter

Elected officials and community activists continued their fight over the city’s placement of a new homeless shelter in Queens on the outskirts of one of its most pricey neighborhoods. Source: click here

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