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Curious about feng shui? Juwai executive shares the basics

Although feng shui is more than 3,000 years old, some Westerners are still mystified by the practice, which aims to optimize a space’s natural energy, known as chi. Feng shui hinges on principles found in physics, philosophy, astronomy, astrology and Taoism, a Chinese religion and philosophy. Feng shui practitioners use colors, materials and specific layouts […]

How to build a track record by knocking on doors

When luxury agents David Parnes and James Harris wanted to get into real estate years ago, they didn’t have a track record, contacts or anything else that agents typically need to succeed. So they hit the pavement. Here’s how that lead to success. Source: click here

Luxury agents need to be ‘smarter than the internet’

Brad Inman argued Wednesday morning at Luxury Connect that the real estate market today is dominated by change and that agents need to be smarter to thrive. Source: click here

Smart-home tech for agents: Aeotec Sensors

In this weekly column, hosts Brandon Doyle and Colton Pratt walk through smart-home products and showcase their capabilities while reviewing pros and cons. Tune in, so that when your clients ask, you’ll be the expert. This week, Aeotec Sensors. Source: click here

Video marketing, staging matter more than ever for luxury listings

At Inman Luxury Connect, Carrie McCormick, a development specialist at @properties, said that video marketing is a “requirement” these days, and her co-panelists said that staging is a top priority to create an emotional impact with buyers. Source: click here

Agents should strive for authenticity in social media

“It’s really important to present yourself and your personality,” Jon Krabbe, founder of digital marketing firm Agent Image, said Wednesday morning during Inman Luxury Connect in Beverly Hills. “They can tell if it’s authentic.” Source: click here

3 things Justin Bieber did wrong that a Realtor would nail

Justin Bieber surprised fans and real estate agents Friday by announcing on Instagram his desire to sell the $8.5 million mansion where he and wife Hailey Baldwin live. In a late-night spree, the “I don’t care” singer uploaded more than a dozen photos of the Beverly Hills property with captions asking his 120 million followers […]

What’s the key to ending chronic homelessness? Better data

According to the Department of Housing and Urban Development’s 2018 Point-in-Time Count, there are 552,830 homeless people in the United States — a 1,834-person increase from 2017. Communities across the nation are struggling to solve the issue and often rely on poorly funded shelters, temporary housing programs and law enforcement to keep people off the […]

What you need to know before investing in a damaged home

What agent hasn’t been there? Your client finds a house that draws them in. It’s in the right neighborhood, within budget and has the potential to explode in value over the next few years. However, the home’s a fixer-upper or has weathered serious damage from past residents. There are signs of mold on the ceiling, […]

Are you tracking the right metrics for your business’ growth?

Keep track of the number of people you contact each week as well as how you engage with them. Source: click here

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