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Succeeding in luxury means consistently investing in yourself

When Branden Williams started out in real estate, he had no money, a single suit and no experience. Today, Branden and his wife, Rayni, work in the highly exclusive Trousdale Estates area of Beverly Hills. At Inman Luxury Connect Thursday, the power couple explained that one of the keys to their success was consistently investing […]

Young new-money buyers find agents on blogs and Yelp

Younger buyers who have made fortunes in technology have brought a complete “180 on the infrastructure of what our business is made up,” Compass agent and “Listing Impossible” star Aaron Kirman argued during Luxury Connect. Source: click here

Kleard and Adwerx partner to target unrepresented buyers

Kleard, a solution for ensuring the identity of prospective buyers at showings and open houses, has partnered with digital advertising company Adwerx to target unrepresented homeshoppers with online campaigns. Adwerx was one of the first companies to introduce online advertising and retargeting technology to the real estate industry, allowing agents to launch listing-awareness and brand-building […]

Your first 2 years as an agent are when you’ll either sink or swim

So you’ve just passed your real estate salesperson’s test. Congratulations! Real estate sales can be the most rewarding journey that you’ll ever embark on — or it can also be the biggest cause of stress you can imagine. You’ve got a few upcoming decisions that might define your entire career, so pay attention closely. As […]

Iconic Bel Air estate becomes most expensive listing in America

An historic mega-mansion in Los Angeles just hit the record books as the most expensive property currently listed in the United States. The Casa Encantada, an eight-acre Bel Air estate that translates as “the Enchanted House,” could well become the most expensive home ever sold in California if an interested buyer plunks down the current […]

Bright MLS debuts new pocket listing rule

Major East Coast multiple listing service Bright MLS announced Wednesday that it has rolled out a new policy on so-called “pocket listings,” requiring agents to add any properties they are publicly advertising to the system or, eventually, they’ll face steep fines. Source: click here

10 rules for hosting an open house for another agent

Hosting an open house is a critically important event in a new agent’s career, especially if it’s for another agent. It’s often the first public appearance for agents to showcase themselves to the community and beyond. Here are 10 things new agents must know to nail that open house. Source: click here

Jumping ship for a startup brokerage? Do your homework first!

Startups look promising on the outside, but they can’t always live up to the hype, says Tammy Britt. The longtime D.C.-area agent shares her experience with a startup after 16 years as a top performer with some of the biggest names in the real estate business. Source: click here

Is practicing real estate bad for your kids?

Between a column in “The New York Times” and a Facebook post, I can’t help but wonder how healthy the job of buying and selling real estate is for our kids. How are our children influenced by our career choices, our screen time and our stress levels? And what can we do about it? Source: […]

Agents should strive for authenticity in social media

“It’s really important to present yourself and your personality,” Jon Krabbe, founder of digital marketing firm Agent Image, said Wednesday morning during Inman Luxury Connect in Beverly Hills. “They can tell if it’s authentic.” Source: click here

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