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Stephanie Anton reveals where luxury marketing is headed

The president of Luxury Portfolio talks about video, data and social media ahead of Luxury Connect in Beverly Hills next month. Source: click here

Smart-home tech for agents: The basics

Are your clients expressing interest in buying homes with smart gadgets or asking for advice in upgrading? We’ve got the scoop for you. Learn about basic setup, including the importance of strong Wi-Fi and using a hub, here. Source: click here

Real estate vlogger slams NAR for failing to defend against iBuyers

“Why don’t you help us,” Frank Garay pleas of the National Association of Realtors in a video posted to YouTube Tuesday. Source: click here

Lead-gen game changer: Work the warm calls

Regardless of where you are in your career, you have to be consciously expanding your network both by meeting new people and reconnecting with people in your sphere. Here’s how I make warm calls meaningful with the help of social media. Source: click here

Two of a kind: Will Compass suffer the same fate as WeWork?

Following the delay of WeWork’s initial public offering, will the SoftBank-funded Compass struggle when it finally decides to go public or beat the odds? Source: click here

NAR isn’t going to save you! Focus on your business

Agents all over the internet are lamenting the fact that the National Association of Realtors hasn’t stepped in to stop the madness brought on by third-party search sites and iBuyers infringing on our business. News flash: NAR isn’t coming. It couldn’t even if it wanted to. Here’s why. Source: click here

Will SoftBank’s iBuyer investment flounder as agents adapt?

Valuations, such as that ascribed to Opendoor by SoftBank, are based on the assumption that iBuying operations advance the technology and antiquated nature of the real estate sales process. What if the same flawed thinking that saw WeWork valued at multiples far higher is at play here? Source: click here

Online retailer Wayfair to sell pre-designed sets of home furnishings

Online retailer Wayfair announced Wednesday that it has begun selling curated collections of furnishings for entire rooms, which the company believes will appeal to everyone from property managers to short-term rental owners. Wayfair calls the new program “All-Set Rooms,” and it is available now to members of the company’s business program, Wayfair Professional. According to […]

Rent-to-own startup Divvy raises $43M in new Series B round

The company will use the cash to add team members and beef up its technology as it works to disrupt the rent-to-own sector. Source: click here

Flood of agents depart SoCal luxury brokerage The Agency

Departing agents have fled to Compass and to Hilton & Hyland, a brokerage that has a history of bad blood with The Agency. Source: click here

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